McAFail

9am ET: McAfee sends an update to their security suite.

Not long afterward, users of Windows XP get a message saying McAfee found a critical virus and needs to reboot to remove it.


And BOOM there goes your computer!

Well, thankfully not mine.

McAfee officials were red-faced to explain how they overlooked the fact that their latest virus update would declare a crucial element of the Windows XP operating system a virus, and that removing that crucial element would force XP users into a continual reboot-and-crash scenario. Even after tens of thousands of irate McAfee customers sounded off, McAfee officials claimed that evening that they had "no idea" of the impact of their "modest mistake".

The digital fail only affected computers that used the Microsoft Windows XP SP3 operating system. The same operating system that Microsoft has been trying to force into oblivion for several years. But that still doesn't change the fact that THOUSANDS of computer users who pay for their security service were without their computers, and some of those users could not afford to be without those computers. We're talking government agencies that suddenly had to back to the 1970's, or else shut down their computer-aided services.

Even their own website blog didn't even TRY to sound apologetic for what happened, acting instead as though it was a minor inconvenience to a vast minority of computer users.

This is a huge mistake for McAfee, and not just in terms of public relations. Police departments, jails, colleges, even hospitals were affected by this gross shutdown. The deputy chief of information in the District of Columbia has now put McAfee on his blacklist. These people will probably not continue using McAfee in the near future.

It is precisely this kind of corporate indifference that Americans have come to despise, no matter the company or how essential their services are. McAfee's money isn't just in immediate software sales, but in long-term SUBSCRIPTION sales. If people cannot feel they can trust McAfee, they WILL find some other service. That is a fact of business that McAfee executives need to realize and immediately address.

Microsoft's XP Problem

Microsoft’s XP Problem
– by David Matthews 2

Microsoft has a serious problem on its hands.

How do you get rid of an operating system that nobody wants to abandon?

For many years now, Microsoft users have been working with the Windows XP operating system. Sure it was buggy at first. Pretty much every operating system that has been cranked out by the House That Gates Built has had bugs and a plethora of required security fixes waiting for users the minute that welcome screen appears for the first time.

But it’s been over a year since Microsoft has come out with their brand-new operating system called Windows Vista and the response has been pretty much met with disgust. Not only are people NOT ready for a new operating system, but they are DEMANDING that they be allowed to continue to purchase and install Windows XP. Computer retailers like Dell are still offering computers with XP installed instead of Vista. Worse yet, big companies, which are usually the backbone to computer sales, are categorically REFUSING not only to install Vista, but many of them have also REFUSED to upgrade their browsers to Internet Explorer 7!

Even worse, Microsoft has been forced to push back their end-date of their support for Windows XP to April of 2009, and quite possibly even later than that.

I’m sure the Microsoft geeks and suits are pulling the remaining hairs out of their balding heads trying to figure out why. After all, weren’t these the same geeks and nerds that were complaining about XP being buggy? Sure they were! Wouldn’t they relish the new security features that are incorporated into Vista? Maybe.

But there’s more to this than just hesitation about a new system. Microsoft has really handled the Vista rollout in a way that has done the product and themselves a huge disservice.

Let’s take it by the numbers…

Bad Minimums – When Microsoft cranked out the specs for computer retailers and manufacturers to determine if their product is “Ready for Vista”, they set the bar TOO low. Sure many computers COULD run Vista. It would be slower than molasses and you wouldn’t be able to add any other programs that would use up memory on top of the basic operation of the program, but it COULD run on Vista.

As a result, there were plenty of computer systems where even the salespeople were telling you NOT to buy because it barely operated with Vista on it as opposed to XP.

Basic rule, boys and girls… EVERY new operating system demands more and more memory, more and more hard drive space, more and more processor power, and more and more of pretty much everything else a computer would use. Microsoft or Apple, it doesn’t matter. If you want a bare-bones operating system, switch to Linux. Otherwise, consider every new OS a bloated monster.

Microsoft’s “minimum” requirements were simply TOO LOW. They needed to shoot for OPTIMAL requirements, not MINIMAL.

FORCED to go Cold Turkey – This was actually a problem going back to Internet Explorer 7, which they declared to be a REQUIRED CRITICAL upgrade. Their intention was to FORCE people to upgrade, whether they wanted to or not.

The same principle was used with the roll-out of Vista. They told the retailers that whatever leftover computer was in stock HAD to be upgraded to Vista, whether it would run or not, and then they were planning on shutting off support for XP only six months after the roll-out before the social pressure forced them to change that.

This has been an EXTREMELY BAD idea, and it is probably one of the chief reasons for resistance to getting people to upgrade both to Vista and to IE7. People don’t like being FORCED to upgrade unless it involves something like a security patch or updated drivers. Telling people that they need a whole new Internet browser or a whole new operating system and calling that a REQUIRED upgrade is simply demanding too much.

Bear in mind that some companies are STILL using computers that are running on the Windows NT, Windows 2000 and Windows 98 operating systems, and even a few are using Windows ME! They’re not changing because they’re afraid of change, they’re staying with a particular operating system because that what they are using right now WORKS for them. Maybe they have specialty programs that they can’t use with an upgraded operating system. Maybe it’s just not feasible for them to change computers and upgrade to the latest-greatest toys. This is where Microsoft SHOULD be encouraging people to upgrade, and instead they are simply being told “do this because WE SAID SO.”

Bad Legacy – One of THE most annoying things about game systems is their lack of compatibility with previous systems. You spend money on a game system like an Xbox or Playstation 2 and they produce a whole plethora of games designed for it, and then they come up with Xbox360 or Playstation 3, and you discover that NONE of the games you had spent all of that money on work on the new game systems! That’s why sales of Playstation 2 actually beat out all of the “new” game systems back in 2006.

Well the same premise applies to upgrades in operating systems. The key requirement for businesses to upgrade is to make sure that the new item works with their current applications. You want to make sure that your call center software or your modem or your database or your printer works with the new operating system or platform. That’s why businesses continue to use outdated operating systems, because it would cost them a lot more to upgrade than just changing the programs or even changing the computer. You’re messing with the things that make their businesses functional!

Sure some operating systems were really just glorified bug fixes. For instance, Windows 98 and Windows ME were both glorified bug fixes for Windows 95, and Windows 2000 was a glorified bug fix for Windows NT. But with Windows XP you weren’t just fixing bugs, you were abandoning the MS DOS framework and embracing the NT framework. You were also changing file compression standards to the new FAT32 system. And Vista changed things even more. We’re talking not just some extra features and some new Graphical User Interface goodies. The whole operation of the program changed with Vista.

And this is where Microsoft has fallen flat, both in XP AND in Vista. They really don’t provide adequate support for backward compatibility and instead DEMAND that any applications that use their new operating system have brand new drivers for those applications. So if you have a 5-year old monitor that was made obsolete by the manufacturer, it won’t work on Vista because you lack the required drivers for it and Vista refuses to recognize the ones for XP.

Sure, Windows XP set up a “shell compatibility” system. It would mimic an earlier operating system for certain programs, but it would be just that… a mimic. It would be a shell, so it wouldn’t really integrate into other systems. So if you have a custom database program that needs to work with your email service, it really wouldn’t function in this “shell” environment. And you couldn’t guarantee that it would work in every situation either. I have tried the shell environment on some of my older programs and they really didn’t work the same.

One of the larger groups that complained about this incompatibility were the massive multiplayer online gaming community. Game-players for popular MMORPGs like Worlds of Warcraft and City of Heroes that got themselves new computers or upgraded their operating systems suddenly found their paid-subscription services no longer working because they lacked the needed drivers for Vista. Not exactly the kind of news you want to hear when you’re rolling out a new operating system and you want everyone to sign up on it.

This is something that Microsoft really needs to work on in addition to getting the bugs fixed with their new systems.

And finally…

New Corporate Security Rules – Corporate accountability! This is probably the biggest stickler to getting companies upgraded to Vista, and also one that Microsoft probably never imagined they would get caught up in.

There are plenty of reasons why corporate accountability is such a big issue.

You can start with the Sarbanes-Oxley Act, the all-encompassing federal law that REQUIRES that corporations sacrifice whole forests so they can document everything that they do, including their software testing. Companies now have to hire auditors to make sure that everything is in compliance, and auditors expect a full accounting of every program on the workstations, who has access to the company’s servers, and how they access it, and why they need to.

Add to that the push from software companies like Adobe for copyright and licensing accountability. The bean counters need to make sure that every computer uses a program has a license for it and can trace the purchase of that license.

And then throw on top of that the rise of identity theft and security breaches either through hackers or stolen equipment, or even through malicious software that gets downloaded. You know that “really cute program” you found on the Internet? You know, the one you got from a friend, that you forwarded over to another friend? It’s not that “cute” when it ends up putting a hole in your company’s server firewall and sending the server’s IP address and your username and password to a hacker in Hong Kong.

Put all of those things together and you have a corporate environment that is outright HOSTILE to any kind of change, much less one that Microsoft expects should be done immediately.

Microsoft’s biggest problem is they have an unrealistic expectation of change for their customer base, be it corporate or the personal user. Most people are not quick to make changes to their system, and not everyone is eager in getting the “latest-greatest” as they used to. Changing an operating system or changing a web browser is not the same as installing a security patch, and it should not be treated as such.

Getting people off an operating system is not something that can be done in a matter of a few months or even a year. We’re talking a process that takes YEARS to test, diagnose, test, fix, and test again. As much as the corporate executives would love to speed up that process, it’s not as feasible as it used to be.

-----

David Matthews 2 is a freelance writer living in the greater Atlanta area. He is a longtime computer user and has been involved with computers since the 1980’s.

This article can be distributed freely provided that it is unaltered and all proper credit is given to the author.

2008 – Get Brutal Productions

Speaking of which...

Hey, speaking of that unnamed store in my previous post..

As has been typical for this store, once the salesman leaves you to go check on other people, you pretty much won't see him again.

What's up with that? What's up with that whole idea that the salesman will disappear after talking with you, especially after he's leaving you to ponder something over?

For instance, you go check out monitors... the salesman immediately comes up and asks if you need any help. At THAT moment, you don't. So he leaves. But then you make up your mind and you NEED his help to get the item, and he isn't there! He's talking to a few dozen other customers, or he's gabbing away with the other salespeople. You have to wait until ANOTHER salesperson shows up and realizes that you're not just browsing.

Hey, like I said in the previous post, a person with a shopping cart in that kind of store is NOT there for browsing. They have it in their head that they are going to BUY something, and usually not the kind of stuff that they can just hold in their hands. You don't need to dog that person RIGHT as they're showing up in your department, but understand that you have a REALLY good chance that you're going to make a sale off this person. So don't blow it!

Oh, btw, for those stores who pride themselves in saying that their salespeople don't work on commission... just because they're not getting a commission for the sale doesn't mean that they're not putting in the heavy sale for things like your overpriced insurance program, and that can be a turn-off as well. Offer it, but once they say "no", respect it. I don't know why that is so hard for salespeople to understand; especially if, as you claim, they have nothing to gain either way.

Getting talked OUT of a sale

Okay, this is an impromptu rant that really needs to be made.

Came across what I though was a really good computer deal for under $200. I won't say which store, but I will say it was the same franchise that I had the online sale problems with from my earlier article. I needed to get a replacement second computer because my current one is literally dying, and money, unfortunately, was once again a problem.

So after a little hashing over between last night and this afternoon, I came to the decision to go buy that computer.

I show up there WITH a shopping cart and ask the first salesman who dogs me to tell me about that computer other than what I can read on the little information tag.

"You really don't want to get that one."

Excuse me? Here I am with a shopping cart IN HAND ready to make a sale RIGHT THERE, and this guy is actually talking me OUT of a sale!

He tells me that this computer is running Windows Vista Basic. Yes I know this.

He tells me that it only has 512MB RAM. Yes I also know this.

He tells me that the system will run VERY slowly because of the RAM.

You're not dealing with a noobie, gramps. I've been playing this game before you even knew what a computer looked like!

I tell him EXACTLY what I would be using this for. I tell him that I'm replacing a 6-year old computer that is running on 256MB RAM, a 60GB drive that is FAILING, and a video card that refuses to work on a cold startup. I tell him that I would be using this for playing music and some modest web surfing. I even point out that I ALREADY have another computer that I do the bulk of my work with.

But no, he still wants me to look at some of the other computers with more RAM. Oh, hey look at this one... 1GB of RAM, only $400! And here's another one for $599!

Okay gramps, I'll humor you this one time... I'll look around. And then I'll return to the other computer and either you will make the sale for me or someone else will do it and HE will get his name for making the sale.

As has been typical for this store, once the salesman leaves you to go check on other people, you pretty much won't see him again.

Now mind you, as I'm trying to get talked out of this sale, ANOTHER person comes up, sees the same computer as I'm looking at, and he is ALSO getting talked out of the sale! Now this guy starts spouting off how much of a deal it is because he can tell you how much it costs to actually MAKE a computer by buying all of the components (which you can also do right there in the store). But he's also hearing the same spiel from a different salesman. "No, you don't want this, you want the more expensive computers over on the other sales island."

So needless to say, after another twenty minutes of pacing around the little sales island and looking at all of the computer and then coming back to that computer, another salesman figures out that I'm looking for some help. I tell him that I want to buy THAT computer...

"Um... I really don't think you want to get that computer.... it'll run a little slow."

Here we go again!

I give him an even SHORTER version of the story. I'm using this to replace a backup computer that is running on 256mb RAM, a 60gb drive that is FAILING, a video card that is FAILING, and it would be used for music and some modest web surfing. I tell him that I am hampered by two things, necessity and money. I've SEEN the other computer offers, and they are all outside of the affordable price range. Now can you PLEASE get me that computer?

He goes to the back, five minutes later he returns (after talking to another customer), and tells me that he just can't seem to find that computer anywhere on the shelves. Maybe there's another computer they can get for me?

Nope, there isn't. Goodbye.

And I walked. Actually I was TOO kind in that I returned the shopping cart. I should have just left it right there at the other end of the building to remind them that they LOST a sale!

They didn't even offer to box up the computer on display! If they were so desperate to sell out that series (which was their last excuse) then they should have at least offered to do that.

This store made SEVERAL mistakes that cost them a sale.

First: a person who walks into that store with a shopping cart is NOT someone who is causally browsing! That person is looking to BUY. That means that you have a REALLY good chance of making a sale right there. So the very last thing that you want to do is to talk someone OUT of making that sale!

Second: if that person is looking to make a purchase and you think that there is a problem with the product in question, then you don't try to talk that person into trying to buy a more expensive computer. The consumer sees this as bait-and-switch! If they know that you have some complaints about the product and they still want to make the sale then you MAKE THE SALE!

Third: if the product is REALLY sold out - and it's not just a convenient lie to get people to not buy the product for fear that you may have to restock it later when it is returned - then you sell the demo model at a discount! Or you offer to add something to it! If the problem really is with available RAM, then you offer to increase the RAM. That's not bait-and-switch - that's actually showing that you CARE enough to want them to enjoy the purchase.

Now the hard part... figuring out what I'll do to replace the computer that is dying. I'll probably have to go to some discount computer shop and see if they have any refurbished XP systems for that same price range. At least the people there care enough to want a sale made.

Whither CompUSA – at least in Atlanta anyway

Sad tech news for all Atlanta techno-geeks. CompUSA has announced this week that they will close off over 100 stores, including ALL SIX stores in the Metro Atlanta area.

That’s a serious kick in the nads for people. I mean, normally you’d hear about two or three stores closing in a certain area, but not EVERY store in that chain. That’s a “save us from bankruptcy” move.

CompUSA has pinned the blame of this decision on extremely bad sales. Well I gotta call BS on that one!

It’s not bad SALES that is doing them in… it is bad SALES DECISIONS.

Let’s see if I can break this down for you so that even a corporate executive can understand what I’m trying to say here…

The name of the chain is CompUSA. It was set up to sell computers and computer-related items. That is its claim to fame. That is what got the techno-geeks and techno-newbies showing up. Once upon a time it was very good at doing just that.

It is NOT called CellphoneUSA.

It is NOT called DVD-PlayerUSA.

It is NOT called Home-Theatre-Surroundsound-SystemUSA.

It is NOT called Plasma-Screen-TVUSA.

It is NOT called TiVOUSA.

And yet all of these things started taking prominent shelf space in the local CompUSA stores, pushing the computer-related items to the far extreme walls. And by no coincidence, that’s also when they started experiencing the slacking sales.

Now I can understand the executive stupidity behind it. They feel that they needed to “compete” with Best Buy and with Fry’s Electronics and with all of the other electronics superstores that get into selling a wide variety of electronic goodies.

There is just one simple problem: the other stores didn’t pride themselves at ONLY being a computer superstore! It’s like walking into a KFC restaurant and seeing nothing but cheeseburgers and fish sandwiches and then having to ASK for fried chicken.

Krispy Kreme beats out Dunkin Doughnuts every time. Why? Because Krispy Kreme still sells doughnuts and the folks at Dunkin Doughnuts have to be reminded what the name of their franchise is. Or maybe they should just go ahead and change their name to Croissant Cuisine.

CompUSA dropped the ball when it came to selling computers. There is really no other way to put it. They dropped the ball and Best Buy and the other stores picked it up. Now Best Buy is making mad money and CompUSA is closing down stores just to stay solvent. If they want to get back what they lost, then they need to remember what the name of their store is and stick to it.

The Computer That ALMOST Never Was

The Computer That ALMOST Never Was
My Misadventures With Online Ordering
– by David Matthews 2

I needed a new computer.

Not “want” or “would like”, but NEEDED.

The desktop computer that I was using has served me very well for over the past few years, but now it can’t handle what I need for it to do. I was running out of space, the latest version of my browsers and media programs require more RAM than my system has, and I don’t have the luxury of using my parents’ computer for things like burning video files to DVD. I’ve stopped buying games for the PC a while ago and I’ve been trying to figure out which programs I don’t use anymore just so I can squeeze some more hard drive space in for the stuff that I DO use it for. I can’t even consider upgrading the Office programs with the system I have now, and my versions of those programs have long since been “retired”.

I needed a new computer.

And yes, I am a techno-geek, but that doesn’t mean that I have money coming out of my butt to buy the latest, greatest, most advanced system available. My last name is neither “Gates” nor “Jobs”. Besides, I’m not the kind of hardcore techno-junkie that drools over the specs of the latest processor. I won’t be offended if my computer doesn’t have the LATEST processor or FASTEST video card. My interest in technology is tempered by reality. I care about computers because they are a means to an end. The “end” in this case is to get what I need to do done.

So buying a computer for me means to look at what I can afford to get. I have a certain set of conditions and a pretty low price range to work with. I wasn’t going to get a new computer that is “just slightly” faster than my current one. Unfortunately all of the computers that I was looking at that have what I’m looking for were OUT of my current price range.

Then, in my umpteenth online search, I came across a certain store sale. A brand name computer, 200 gigabyte hard drive, 1 gigabyte RAM, DVD burner, Windows XP Media Center operating system… all of the things that I’m looking for at JUST UNDER $400! It was just within my price range, so I go ahead and place the order.

Bear in mind that this is an online sale only. I could not purchase this computer at the website’s physical store just up the road from where I live. And the computer on sale is offered as “refurbished”. “Refurbished” can mean pretty much anything. “Refurbished” can mean the previous owner simply returned it. “Refurbished” could mean the computer had a defect that needed to be returned and then the store fixed the defect and restored it to its original factory specs and now needs to get it out of inventory. “Refurbished” could mean that the computer had a scratch or came without a manual. It’s potluck, but at $400, I was willing to roll the dice.

So, like I said, I placed the order. I put in the shipping information, the billing information, click send, and then wait. Hey, it WAS after business hours after all. And I’m all excited, because I though this was a GREAT deal I was getting.

The following morning I get the confirmation email. By the end of the day I got another email from the company. I thought this would be the acknowledgement that the order was shipped.

Thank you for your order! It has become necessary to cancel your order due to discrepancies in the information provided to us, in either the bill-to or the ship-to portion of your order.

Under the circumstances, we recommend that you contact our sales or customer service department by e-mail to have a sales person assist you in placing the order.

Your order number is ########.

We apologize for the inconvenience and thank you in advance for your assistance.

Bill-To and Ship-To were one and the same. The Bill-To had my credit card information.

Well I did send out the email asking for an explanation, but I also called their toll-free number and asked for customer service. And I waited. And I waited. And I waited…

A full forty-five minutes goes by before I get a very polite human who was quick to look up the order and say that there was something wrong with the credit card information and it got kicked back. He didn’t say what it was, and that it could be anything, even so much as a phone number being off, but that I should contact the credit card company to find out why. But if there’s nothing wrong with the credit card, then I should just go ahead and submit a new order.

Fortunately for me, my credit card statement was right in front of me, so I called the credit card company. Even though it was after business hours, there was no waiting with them. I spoke with a very kind and courteous woman whom I could barely hear who confirmed that my credit card was still active and in good standing. She connected me over to the bank. Again, no waiting at all, and the person I spoke with was kind and courteous and she also explained to me that not only was the card in good standing, but nobody’s made any kind of inquiry or approvals in several weeks. If any inquiries got made and then kicked back, they’d know about it.

So someone’s lying to me at this point. It probably wasn’t the human I was speaking to on the phone from customer service. The person who makes an arbitrary yes-no decision usually knows specifically what went wrong to cause the “no” decision.

To be safe, I re-did the online information – line by line – exactly as the bank has it in their records. Phone information, home address, everything. Then I submit a new order to the online company. I also send an email back to the service department explaining everything to them and telling them that if they have a problem again to please contact me immediately so we can resolve it.

The next morning, I get the acknowledgement email. An hour later, I get another email….

Thank you for your order! It has become necessary to cancel your order due to discrepancies in the information provided to us, in either the bill-to or the ship-to portion of your order.

At this point I’m pissed. I’m really pissed. Bear in mind that this is the SECOND arbitrary rejection, and one that comes after a SPECIFIC request to contact me if there is a problem. Why ask even for my work and home phone numbers if you’re not going to use them? (Well, I can guess why, but that’s for another subject.)

So I spend my lunch hour on the phone… on hold… waiting for a human.

Since I was pissed and on hold, I figured that I’d use my trusty old computer to do a little background check. I type in the company’s name and the word “complaints” in the search engine. Oh did I find PLENTY of reading material to keep me busy while I was on hold!!! Horror stories the likes of which would make miserly Scrooge look like the world’s greatest philanthropist in comparison.

A little word of advice to all companies with customer service numbers… you DO NOT want people to be sitting and stewing on hold for more than ten minutes. That just invites people to find ways to keep themselves pissed off. And if your company has a bad track record with customer service, then keeping people pissed off for more than ten minutes invites more trouble for your company.

This time I was on hold for only thirty minutes before I got to speak with a human. Again, she was very polite and listened as I explained everything to her, including how I spoke with both the credit card company and the bank to verify that everything was working and that they had not gotten any kind of notice that the card was rejected. She then says that she will manually submit the order herself.

Oh, but hold on…

“I need to get authorization. Apparently the price on this just went up to $449.”

I didn’t need to hear that! Here I am trying for three days now to get this computer and suddenly the price goes up? Red lights are flashing in my head. I’m trying to decide if I even want to go another round if I’m having to pay even more for this computer. And what happens if this one fails? Will the price go up again? Do they even have the computer or are they all sold out and they just don’t want to admit it?

“Okay, you’re all set. I’ve submitted a new order for $399.”

It’s at the same price, so I’m breathing a sigh of relief. She gives me my new order number and tells me that she’ll be sending me a new email acknowledgement and says that if this doesn’t work that I should contact my credit card company.

Actually at this point I’m thinking a lot more than that. I’m thinking that if this order gets rejected that there will not be a fourth attempt! Three strikes and you’re out. And I’m not going to be submitting a new order if the price of that computer is going to be edging up over my range.

A whole slew of options start running through my head. Whom to contact, who to complain to, and what to do. Should I call consumer reporters like Clark Howard for help? Should I join my voices in the choir of dissatisfied people from my little lunchtime reading list? Maybe I should just write an article and send it out? (Well obviously I went ahead with this idea.)

Out of laughs and giggles, I visited the physical store of this online company. It’s a national chain of stores, although it’s still not big enough for most people to recognize. I go searching for two things. First, what kind of computer I could get off the shelf, cash in hand, for the price that I’m trying to pay for the computer in question? Second, how much would a brand-new, factory-sealed, version of that computer cost?

The answer to the first question shocked me. For roughly $400, I could only get a computer that is SLIGHTLY faster or larger than my current one. Double the current RAM, maybe a slightly larger hard drive, a CD-ROM burner, and the same operating system. In other words, I’d be better off sticking with my old and faithful (and crowded) computer.

The answer to the second question didn’t really surprise me. If I bought that same computer at the physical store, I’d be paying $600 for it. That was clearly outside of my current price range.

The next morning, I get a new message. This time the message has the order number attached to it.

We are happy to inform you that your order has been completed and will be shipped to you.

This was followed by a link to their website that allows me to track the progress of the package so I know when it will arrive.

Well that’s great! Problem averted. Now it’s just a waiting game to see if my potluck gamble will pay off.

Fortunately the computer did show up as scheduled, although it wasn’t entirely a great ending. It appeared that someone didn’t plug the hard drive power cable, or that they didn’t plug it in properly and it got unplugged during boxing and shipping. In other words, when it started up, I was told I had no hard drive. Fortunately with a little help from the manufacturer’s support desk and a little experience of my own, everything was up and running.

By the way, I did eventually get a response to my initial email inquiry as to why the first order was rejected. It showed up in my inbox a couple of hours after I got the approval notice. The response was: “it appears that this matter has already been resolved.” No apologies or explanations (as requested), just that it was resolved and that was it.

So… why bother talking about this whole experience if there is a happy ending to it all? The deal has been made, the order was shipped, and the product is here… case closed.

Well that’s part of the problem right there. This whole episode was fraught with customer mismanagement, and nobody wants to talk about it because the end result is all that matters to most people. It is certainly all that the business is concerned about, and that is not good for them, especially if they’re trying to truly become a big-name brand company.

The truth of the matter is that this was a really good deal that almost did not happen!

If my need for a new computer wasn’t as strong as it was, I probably would have just called the whole thing off after the second email cancellation. I may not have even stayed on the line while being on hold for a half an hour on that second call after reading all of the horror stories about this company if I wasn’t determined to make this deal work. My otherwise cautious and cynical online mind would have told me not to go through with this.

I understand that sometimes online orders just don’t go through. Maybe the wrong numbers were put in. Maybe I put in a 6 instead of a 9. Those things happen even to the best of us. But that second rejection should not have happened if everything was double-checked and put in correctly.

At the very least an attempt should have been made to contact me before making that second cancellation. Why go through the process of getting a person’s phone number if you’re not going to use it for what it was intended for? That in and of itself sets off a few red flags. Anyone remember how telemarketers end up with our phone numbers?

The person who has to go through with a second order is already uneasy about it. Extra effort needs to be made on behalf of the company to make sure this order goes through on the second try, and it didn’t happen.

Also, it goes without saying that long waiting periods for customer service calls – or sales calls for that matter – are things that should not be tolerated. A person who calls customer service is already not a happy shopper to begin with, and they certainly should not be left to sit and stew for any longer than ten minutes. That only serves to further aggravate the situation.

Online companies need to remember that all of the jazzy sales and slick website promises in the world mean absolutely nothing if they cannot get the customer through the point-of-sale and actually deliver the product. I can understand how people can get upset at certain big-name computer distributors if their experience with customer service was anywhere as frustrating as mine was. I would have serious hesitations about making another online purchase with this company, although I have yet to say anything bad about their physical store and will probably rely on making all future purchases from there.

Ten years ago it would have been understandable to say that an online store would have problems with its customer service. But today, with dozens of online marketplaces ready to step in and provide the consumers with what they’re looking for, even the smallest of businesses really need to remember that customer satisfaction is more than just a fancy website and great sales offers. In the online world of business, customer satisfaction starts with the point of sale and it only ends when that customer is happy enough with his or her experience to let others know about it. If you cannot provide it, then you lose the very support you need to keep that business going.

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David Matthews 2 is a freelance writer living in the greater Atlanta area. He is a longtime computer user and has been involved with computers since the 1980’s.

This article can be distributed freely provided that it is unaltered and all proper credit is given to the author.

2007 – Get Brutal Productions