The Computer That ALMOST Never Was

The Computer That ALMOST Never Was
My Misadventures With Online Ordering
– by David Matthews 2

I needed a new computer.

Not “want” or “would like”, but NEEDED.

The desktop computer that I was using has served me very well for over the past few years, but now it can’t handle what I need for it to do. I was running out of space, the latest version of my browsers and media programs require more RAM than my system has, and I don’t have the luxury of using my parents’ computer for things like burning video files to DVD. I’ve stopped buying games for the PC a while ago and I’ve been trying to figure out which programs I don’t use anymore just so I can squeeze some more hard drive space in for the stuff that I DO use it for. I can’t even consider upgrading the Office programs with the system I have now, and my versions of those programs have long since been “retired”.

I needed a new computer.

And yes, I am a techno-geek, but that doesn’t mean that I have money coming out of my butt to buy the latest, greatest, most advanced system available. My last name is neither “Gates” nor “Jobs”. Besides, I’m not the kind of hardcore techno-junkie that drools over the specs of the latest processor. I won’t be offended if my computer doesn’t have the LATEST processor or FASTEST video card. My interest in technology is tempered by reality. I care about computers because they are a means to an end. The “end” in this case is to get what I need to do done.

So buying a computer for me means to look at what I can afford to get. I have a certain set of conditions and a pretty low price range to work with. I wasn’t going to get a new computer that is “just slightly” faster than my current one. Unfortunately all of the computers that I was looking at that have what I’m looking for were OUT of my current price range.

Then, in my umpteenth online search, I came across a certain store sale. A brand name computer, 200 gigabyte hard drive, 1 gigabyte RAM, DVD burner, Windows XP Media Center operating system… all of the things that I’m looking for at JUST UNDER $400! It was just within my price range, so I go ahead and place the order.

Bear in mind that this is an online sale only. I could not purchase this computer at the website’s physical store just up the road from where I live. And the computer on sale is offered as “refurbished”. “Refurbished” can mean pretty much anything. “Refurbished” can mean the previous owner simply returned it. “Refurbished” could mean the computer had a defect that needed to be returned and then the store fixed the defect and restored it to its original factory specs and now needs to get it out of inventory. “Refurbished” could mean that the computer had a scratch or came without a manual. It’s potluck, but at $400, I was willing to roll the dice.

So, like I said, I placed the order. I put in the shipping information, the billing information, click send, and then wait. Hey, it WAS after business hours after all. And I’m all excited, because I though this was a GREAT deal I was getting.

The following morning I get the confirmation email. By the end of the day I got another email from the company. I thought this would be the acknowledgement that the order was shipped.

Thank you for your order! It has become necessary to cancel your order due to discrepancies in the information provided to us, in either the bill-to or the ship-to portion of your order.

Under the circumstances, we recommend that you contact our sales or customer service department by e-mail to have a sales person assist you in placing the order.

Your order number is ########.

We apologize for the inconvenience and thank you in advance for your assistance.

Bill-To and Ship-To were one and the same. The Bill-To had my credit card information.

Well I did send out the email asking for an explanation, but I also called their toll-free number and asked for customer service. And I waited. And I waited. And I waited…

A full forty-five minutes goes by before I get a very polite human who was quick to look up the order and say that there was something wrong with the credit card information and it got kicked back. He didn’t say what it was, and that it could be anything, even so much as a phone number being off, but that I should contact the credit card company to find out why. But if there’s nothing wrong with the credit card, then I should just go ahead and submit a new order.

Fortunately for me, my credit card statement was right in front of me, so I called the credit card company. Even though it was after business hours, there was no waiting with them. I spoke with a very kind and courteous woman whom I could barely hear who confirmed that my credit card was still active and in good standing. She connected me over to the bank. Again, no waiting at all, and the person I spoke with was kind and courteous and she also explained to me that not only was the card in good standing, but nobody’s made any kind of inquiry or approvals in several weeks. If any inquiries got made and then kicked back, they’d know about it.

So someone’s lying to me at this point. It probably wasn’t the human I was speaking to on the phone from customer service. The person who makes an arbitrary yes-no decision usually knows specifically what went wrong to cause the “no” decision.

To be safe, I re-did the online information – line by line – exactly as the bank has it in their records. Phone information, home address, everything. Then I submit a new order to the online company. I also send an email back to the service department explaining everything to them and telling them that if they have a problem again to please contact me immediately so we can resolve it.

The next morning, I get the acknowledgement email. An hour later, I get another email….

Thank you for your order! It has become necessary to cancel your order due to discrepancies in the information provided to us, in either the bill-to or the ship-to portion of your order.

At this point I’m pissed. I’m really pissed. Bear in mind that this is the SECOND arbitrary rejection, and one that comes after a SPECIFIC request to contact me if there is a problem. Why ask even for my work and home phone numbers if you’re not going to use them? (Well, I can guess why, but that’s for another subject.)

So I spend my lunch hour on the phone… on hold… waiting for a human.

Since I was pissed and on hold, I figured that I’d use my trusty old computer to do a little background check. I type in the company’s name and the word “complaints” in the search engine. Oh did I find PLENTY of reading material to keep me busy while I was on hold!!! Horror stories the likes of which would make miserly Scrooge look like the world’s greatest philanthropist in comparison.

A little word of advice to all companies with customer service numbers… you DO NOT want people to be sitting and stewing on hold for more than ten minutes. That just invites people to find ways to keep themselves pissed off. And if your company has a bad track record with customer service, then keeping people pissed off for more than ten minutes invites more trouble for your company.

This time I was on hold for only thirty minutes before I got to speak with a human. Again, she was very polite and listened as I explained everything to her, including how I spoke with both the credit card company and the bank to verify that everything was working and that they had not gotten any kind of notice that the card was rejected. She then says that she will manually submit the order herself.

Oh, but hold on…

“I need to get authorization. Apparently the price on this just went up to $449.”

I didn’t need to hear that! Here I am trying for three days now to get this computer and suddenly the price goes up? Red lights are flashing in my head. I’m trying to decide if I even want to go another round if I’m having to pay even more for this computer. And what happens if this one fails? Will the price go up again? Do they even have the computer or are they all sold out and they just don’t want to admit it?

“Okay, you’re all set. I’ve submitted a new order for $399.”

It’s at the same price, so I’m breathing a sigh of relief. She gives me my new order number and tells me that she’ll be sending me a new email acknowledgement and says that if this doesn’t work that I should contact my credit card company.

Actually at this point I’m thinking a lot more than that. I’m thinking that if this order gets rejected that there will not be a fourth attempt! Three strikes and you’re out. And I’m not going to be submitting a new order if the price of that computer is going to be edging up over my range.

A whole slew of options start running through my head. Whom to contact, who to complain to, and what to do. Should I call consumer reporters like Clark Howard for help? Should I join my voices in the choir of dissatisfied people from my little lunchtime reading list? Maybe I should just write an article and send it out? (Well obviously I went ahead with this idea.)

Out of laughs and giggles, I visited the physical store of this online company. It’s a national chain of stores, although it’s still not big enough for most people to recognize. I go searching for two things. First, what kind of computer I could get off the shelf, cash in hand, for the price that I’m trying to pay for the computer in question? Second, how much would a brand-new, factory-sealed, version of that computer cost?

The answer to the first question shocked me. For roughly $400, I could only get a computer that is SLIGHTLY faster or larger than my current one. Double the current RAM, maybe a slightly larger hard drive, a CD-ROM burner, and the same operating system. In other words, I’d be better off sticking with my old and faithful (and crowded) computer.

The answer to the second question didn’t really surprise me. If I bought that same computer at the physical store, I’d be paying $600 for it. That was clearly outside of my current price range.

The next morning, I get a new message. This time the message has the order number attached to it.

We are happy to inform you that your order has been completed and will be shipped to you.

This was followed by a link to their website that allows me to track the progress of the package so I know when it will arrive.

Well that’s great! Problem averted. Now it’s just a waiting game to see if my potluck gamble will pay off.

Fortunately the computer did show up as scheduled, although it wasn’t entirely a great ending. It appeared that someone didn’t plug the hard drive power cable, or that they didn’t plug it in properly and it got unplugged during boxing and shipping. In other words, when it started up, I was told I had no hard drive. Fortunately with a little help from the manufacturer’s support desk and a little experience of my own, everything was up and running.

By the way, I did eventually get a response to my initial email inquiry as to why the first order was rejected. It showed up in my inbox a couple of hours after I got the approval notice. The response was: “it appears that this matter has already been resolved.” No apologies or explanations (as requested), just that it was resolved and that was it.

So… why bother talking about this whole experience if there is a happy ending to it all? The deal has been made, the order was shipped, and the product is here… case closed.

Well that’s part of the problem right there. This whole episode was fraught with customer mismanagement, and nobody wants to talk about it because the end result is all that matters to most people. It is certainly all that the business is concerned about, and that is not good for them, especially if they’re trying to truly become a big-name brand company.

The truth of the matter is that this was a really good deal that almost did not happen!

If my need for a new computer wasn’t as strong as it was, I probably would have just called the whole thing off after the second email cancellation. I may not have even stayed on the line while being on hold for a half an hour on that second call after reading all of the horror stories about this company if I wasn’t determined to make this deal work. My otherwise cautious and cynical online mind would have told me not to go through with this.

I understand that sometimes online orders just don’t go through. Maybe the wrong numbers were put in. Maybe I put in a 6 instead of a 9. Those things happen even to the best of us. But that second rejection should not have happened if everything was double-checked and put in correctly.

At the very least an attempt should have been made to contact me before making that second cancellation. Why go through the process of getting a person’s phone number if you’re not going to use it for what it was intended for? That in and of itself sets off a few red flags. Anyone remember how telemarketers end up with our phone numbers?

The person who has to go through with a second order is already uneasy about it. Extra effort needs to be made on behalf of the company to make sure this order goes through on the second try, and it didn’t happen.

Also, it goes without saying that long waiting periods for customer service calls – or sales calls for that matter – are things that should not be tolerated. A person who calls customer service is already not a happy shopper to begin with, and they certainly should not be left to sit and stew for any longer than ten minutes. That only serves to further aggravate the situation.

Online companies need to remember that all of the jazzy sales and slick website promises in the world mean absolutely nothing if they cannot get the customer through the point-of-sale and actually deliver the product. I can understand how people can get upset at certain big-name computer distributors if their experience with customer service was anywhere as frustrating as mine was. I would have serious hesitations about making another online purchase with this company, although I have yet to say anything bad about their physical store and will probably rely on making all future purchases from there.

Ten years ago it would have been understandable to say that an online store would have problems with its customer service. But today, with dozens of online marketplaces ready to step in and provide the consumers with what they’re looking for, even the smallest of businesses really need to remember that customer satisfaction is more than just a fancy website and great sales offers. In the online world of business, customer satisfaction starts with the point of sale and it only ends when that customer is happy enough with his or her experience to let others know about it. If you cannot provide it, then you lose the very support you need to keep that business going.

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David Matthews 2 is a freelance writer living in the greater Atlanta area. He is a longtime computer user and has been involved with computers since the 1980’s.

This article can be distributed freely provided that it is unaltered and all proper credit is given to the author.

2007 – Get Brutal Productions