An Open Letter to MMO Developers

An Open Letter to MMO Developers
– by David Matthews 2

This is an open request to Massive Multimedia Online Role-Playing Game developers and their corporate managers:

Stop trying to kill World of Warcraft!

That may sound a little confusing, so bear with me while I clarify.

I keep hearing the phrase “WOW-Killer” from reviewers and developers as though the purpose of any MMO program is to utterly destroy World of Warcraft (aka “WOW”).  I know it’s more of a competitive mindset and a somewhat lofty goal to be able to knock the biggest name in MMORPG off its pedestal.  But if that is truly your goal, then in all likelihood you will fail at it.

Is it impossible to defeat the Elite Boss of MMOs?  No.  Warcraft can be beat.  But it’s not going to be beat by a company that is fixated on just doing that.

The MMO market is in a bit of a transition right now.  The old subscription-based model worked when the economy was capable of keeping people employed with a steady income.  But those days are over with and the Great Recession really stripped a lot of income away from the very users that would otherwise be paying for a regular subscription.  Today the trend is the hybrid of subscription along with free-to-play and pay-for-features.  Free-to-play gets the users to start playing the game, and to allow normal subscribers to keep playing the game should the economy force them to drop their subscription for a limited time.  And pay-for-features allows MMO developers to figure out which features are really popular with the user-base.

So that’s really what the MMO developers and their corporate managers need to focus on first and foremost: survival.  You’re not going to be able to beat Warcraft if you’re not still standing after they fall.

Another thing that self-professed “WOW-Killer” companies fail to do is they fail to advertise that their MMO even exists. 

I’ve never played World of Warcraft, but I can tell you that their latest expansion is called “Mists of Panderia”.  How do I know this?  Because Blizzard Entertainment spends big money into letting people know about it.  It’s on the TV and in magazines.  You go to your local big-box superstore and you’ll find it displayed in their electronics section.  In fact, you’ll probably find it easier than you would the latest Microsoft operating system or the newest anti-virus security suite.

Yes, Blizzard Entertainment spends the money for Vern Troyer and Mr. T and William Shatner to talk about the joy of being gamers.  T can even brag about his “Mohawk Grenade” and claiming to know something about being a programmer.  It’s funny.  But the question to those other companies that claim to want to beat Warcraft is this: where’s your TV spot?  Oh, and “YouTube” is not an acceptable answer.

You want to beat Warcraft?  There is the venue that you’ll need to play in to do it.  If you’re not willing to pony up the money for that kind of advertising, then don’t even start trying to claim to be able to compete with them, much less beat them.

Then there’s this: how can you “beat” Warcraft if your MMO is just like it?

Take a look at your MMO.  Can you describe it without you making any comparisons to Warcraft?  If the person you’re describing this to responds with “So it’s like Warcraft but…”, then you’ve failed.

“It’s a fantasy world of swords and sorcery where you develop your skills and relationships through team activities.”  Sorry, but that’s Warcraft.

“It’s a fantasy galaxy of lasers and blast-cannons where you advance in rank and create your army through team activities.”  Sorry, but that’s Warcraft in space.

“It’s a fantasy city of capes and cowls, where heroes develop their powers and organize into super-legions with other heroes.”  Sorry, but that’s Warcraft with capes.

Take a look at Star Wars: The Old Republic MMO.  One MMO reviewer came to the realization that the whole player interface was pretty much ripped off from Warcraft.  In fact, he even showed the screens of the two games and showed how SWTOR mirrored Warcraft’s activities.

I’m going to go on a limb and make a prediction here: the MMO that replaces Warcraft on the top of the heap will be something that is so different that people won’t make comparisons to Warcraft.

The last way that you can beat World of Warcraft is this: by not continually competing against it. 

The now-defunct City of Heroes MMO earned a huge support base because the developers didn’t try to compete against Warcraft.  Rather, the developers at Paragon Studios worked to make their MMO to be the best possible in the superhero genre, so when all other superhero MMOs came out, from Champions Online to DC Universe Online to the future Marvel MMOs, those MMOs were compared to City of Heroes instead of Warcraft.  The MMO was bringing in over two million dollars a year in steady income with almost no advertising whatsoever.  That’s all from the steady user-base.  And when NCSoft made the mistake of shutting that game down, the whole MMO world knew about it, and even their competition showed their respect and appreciation for the game. 

And, really, the biggest threat for World of Warcraft is not the competition, but rather it is the corporate hands that feed them.  Paragon Studios and City of Heroes found out about that all-too-well with their own parent company, and, one day, the people behind World of Warcraft will realize it with Blizzard.

Maybe there’s a new MMO that people are flocking to.  Maybe the gold-farming spammers have overwhelmed the servers.  Maybe there’s a team of game griefers that make the experience too troubling for the others.  Maybe the developers make the mistake of not listening to the users and come up with things that nobody wants to pay for.  Maybe Blizzard has another MMO that they want to re-focus their corporate love.  Maybe the Blizzard bean-counters will simply declare the game unsustainable.  Whatever the reason, at some point the Blizzard execs will make the inevitable decision to shut down World of Warcraft, and then whichever MMOs are still around will be able to compete for the title of “King of the MMO Mountain”.

So the name of the game for MMO developers that really want to beat World of Warcraft is this: don’t try to be like Warcraft.  Be your own MMO.  Support and promote it.  Earn the respect and support of your user-base by making it the best in its own genre.  And when Warcraft does itself in, you’ll be in position to be the new measuring stick.

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David Matthews 2 is a freelance writer living in Georgia.  He has been around computers in one form or another since the 1980’s. 

This article may be distributed freely only so long as it is reprinted in its entirety, with all proper credit given to the author.

2012 – Get Brutal Productions

"Console Wars"... guess who won?

Back in November I posted an article about the “new console wars” and how there was just too much damned hype about it and that they really weren’t worth the fuss and aggravation.

Here’s a quick snippet:

Listen, all you're really doing is feeding the selfish nature of your children when you buy into this hype. I'm sure the graphics and sound are phenomenal, but you shouldn't go broke looking for these things. If your kids don't have a game console at all, look a little further up the isle and grab a PS2 instead of a PS3. You'll save about $300 and your kids will have a larger number of games to pick and choose from. You buy the new console now and you're going to have to wait for the really good stuff to come out!

Bear in mind that this was back in November, when the “new console wars” were just beginning.

Well the people at MSNBC have declared the “new console wars” to be over with, and guess who came out on top?

I’ll let them break it to you…

Much ink has been spilled over the so-called “console wars” between the new Nintendo Wii, the PlayStation 3 and the year-old Xbox 360. So now that 2006 is over and the numbers have been tallied, who won the home-console slugfest?

The PlayStation 2.

That’s right. The PlayStation 2 outsold all next-gen consoles by a fairly wide margin.

And the reasons given for this “shocker”? The unrealistic price of $500 per game system, and the lack of games to play on that system. The very reasons why I was telling folks to not spend their money on the system.

As has been demonstrated time and time again, when I’m right, I’m right. That’s not arrogance… that’s experience.

And I’m GLAD that I’m right in this case. I’m sick and tired of these companies cranking out needless hype for game systems that they KNOW they will never have an adequate supply of, to play on games that they KNOW would not be available during that time, and to demand a price that they KNOW is more that it would ever be worth! I’m sick of it! And I’m glad to hear that the consumers are sick of it too!

If Sony and Nintendo and Microsoft want us to buy their “next generation” console system, then they need to add two words to their vocabulary: REVERSE COMPATIBILITY! Sony should have designed their PlayStation 3 to allow us to play PS2 games on it. Same for Microsoft’s Xbox360. They’re running on CD-ROM discs! How difficult would it be to adapt? Cripes, they probably could do that right now and release it as a firmware upgrade! Why have us use TWO separate game consoles to play these games, especially when the really cook games for the new system wouldn’t really be ready for a few more months or years?

Anyway, kudos to those of you who DID NOT drink the Jonestown Kool-Aid of hype. Maybe the console makers will actually learn something from this so that there would not be another “console war” and they will instead release games that we would really WANT to buy.

Next-Gen: Real and Phony

Next-Gen: Real And Phony
– by David Matthews 2

Apple Computer’s quasi-deity (and sometimes chairman) Steve Jobs recently made two "stunning" announcements at the 2007 Macworld Expo. The first was that Apple Computers was getting rid of the "Computers" part of its name and simply calling itself Apple Incorporated. Since they managed to resolve their trademark lawsuit with the Beatles over the word "Apple", no doubt the company was just itching to simplify themselves to just the one-fruit reference.

The second announcement was the unveiling of their latest toy: the iPhone! The merger between an iPod music player and a cellphone! You can surf the web, download music and video files, play games, AND talk on the phone!

Isn’t that great? Isn’t that wonderful? Here’s the NEXT GENERATION of technology! Here is THE FUTURE!

ZZZZzzzzzzzzz…

Somebody wake me up when the mindless jabbering settles down.

Don’t get me wrong… I’m all for technical advances. But the merging of a music player and the cellphone is NOT "next-gen"! It’s actually the status quo.

That’s the ugly and bitter truth when it comes to the iPhone: it’s neither the latest, nor the greatest, nor the next best thing since the microprocessor. It’s basically the same kind of cellphone available today with a larger hard drive for music, a Macintosh operating system, and a jazzy "iTitle" on it.

Meanwhile other computer makers are busy transforming their systems to conform to what they believe "next-gen" will be. They think that the computers of the future will no longer be beige metal boxes sitting with its own space. They think that the computer will actually be sleek and thin and fit underneath a huge flat-screen TV as just another component in a mammoth entertainment center.

If that’s all that they think computers will be in the future, I have some SERIOUS doubts about our technological progress.

For the past few decades, there have been two conflicting trains of thought about computers and where they should be heading.

The first train of thought is that computers are for business purposes only. This was the mindset of computer makers like IBM, who made their money creating huge mainframe systems that cost a fortune to have and another fortune to maintain and operate. It also wasn’t hard to figure out why since computers at that time could do very little except crunch numbers and run very limited programs.

But as computers got smaller, more affordable, and could do a whole lot more than just crunch numbers, a second train of thought developed that said that computers were for ENTERTAINMENT purposes only. They believe that computers should be playing games and keeping the masses entertained. This is the train of thought of companies like Apple as they made computers very user-friendly. It was also the train of thought of arcade video game makers like Atari, and later Nintendo and Sega. The rise of the Internet in the 1990’s solidified this train of thought as people began using the computer to play online games, download music and video, and to chat with friends, family members, and even total strangers all around the world.

Both mentalities think that theirs is the true "next-gen" mentality. The business-only people scoff at the entertainment-only people and think that playing games and stuff are just fleeting fads. The entertainment-only people think that the business-only people suck and are fanatically obsessed with security.

The truth of the matter is that NEITHER side has the exclusive on what "next-gen" will be. They don’t get it, because it won’t just be about either mentality. It will actually be both, neither, and everything in between.

Do you want to know what "next-gen" will be? Do you want to know what will be the REAL steps forward in technology? The REAL driving force for the next decade?

One word, my friends: Networking.

The name of the game for the next few decades will be getting everything interconnected. It won’t be JUST about business or JUST about playing games or JUST about surfing the web and keeping tabs with your friends, relatives, and complete strangers all around the world. It will be bringing together the things that you use in your everyday life.

Imagine buying a watch that will never need to be set or reset. A watch that will automatically correct itself and adjust for things such as Daylight Savings Time. It will always give you the correct time. If you travel from one time zone to another, your watch will automatically adjust to give you the correct time no matter where you go. This watch will keep up with your daily schedule and remind you of important events as they are occur. And it will remind you when its battery is about to expire or to let you know if there is a problem with it.

Impossible, you say? Right now, yes. But in a few years that watch will be as commonplace as iPod players are today. In fact, elements of those features are ALREADY present in other devices such as your cellphone and your computer.

That’s just one common device. There are plenty of others to go along with it.

You may have seen the commercials of the cars that will send an email report of how it is doing and when it will be due for service. That too is an example of next-generation networking, and it eventually won’t be just for expensive luxury vehicles. Pretty soon your car will be doing everything related to its own service except driving itself to the service station and giving itself an oil-change. Hopefully by then we will also eliminate the whole oil and petroleum dependency.

Over the past few years we’ve seen homes constructed already wired for networking. Putting in Cat5 cable and installing network switches is pretty much old hat. First, Cat5 cable is being replaces by Cat6, which can handle much more data than its predecessor. And second, the trend now is wireless. Oh, there will be some physical network connections still needed in the short-run, but eventually all devices will be speaking to each other through one common home network system transmitted through wireless frequencies.

You may have heard the word "bluetooth" in regards to cellphones. The wireless technology behind bluetooth appliances will eventually become the technology that connects other devices to that common home network system.

Imagine a touchscreen terminal in your kitchen. You tell the terminal what you want to cook. Your computer will do an inventory of your current supplies to determine what you have and what you need to get. It will compile a list for you of what you need from the store. Then it will give you the option to either print out the list so you can do the shopping in person, to prepare an electronic list for you to export, or it will allow you to electronically order the items and then pay for them in advance through your bank account. Then you can either pick them up at the store or else have them delivered to you for a nominal fee.

And again, elements of that idea are already present! There are refrigerators with network-connected touchscreen computers. They’re hard to find and expensive, but they exist. Touch-screen terminals for the kitchen are already in the works. And the idea of online grocery shopping and personal delivery? Already dabbled with several years ago but only failed because the idea was simply started way before its time.

How about shopping itself? Here’s how that would be done by next-gen technology: You get to the grocery store and you check in with a network-connected shopping cart with a scanner, scale, and wireless terminal built in. You upload your list or use the touch-screen to input what you need, and the terminal will tell you where in the store those items are. It may even let you know as to which item is on sale or has an electronic discount coupon. As you put each item into the cart, the scanner reads the item into the system and checks them off your list. You can use a scale to weigh certain items like fruit and then have that amount entered into the system. When you get to the cashier, he or she visually verifies the items in the cart compared to what’s in the system, and then you electronically pay for it. No more "price check" calls or questions as to how much an item costs. It’s all figured out by the time you get there. You just approve the purchase and you’re on your way. Your time at the cashier’s counter will be measured in seconds, not minutes.

That is real next-gen technology!

We hear about merging cellphones with music players and game consoles and cameras and video recorders, but that is really just a baby-step compared to the REAL next-gen technology. REAL next-gen means getting the computer OUT of the office and OUT of the living room.

There will still be an entertainment center, but rather than having the computer be just another component of it, the entertainment center itself will be the component of the home network system. Your favorite shows can be downloaded and available for you to watch at your leisure from any TV monitor in your house. You go from room to room and if there is a monitor, that feed will be available for you. You want to listen to music? Either stored or streaming audio can be sent to wireless speakers in any room you want to be in.

Phone messages can be sent to a personal communication device similar to a bluetooth earpiece. Instead of dialing a number, you simply tap the earpiece and tell the computer to dial either a number or a preset name. The earpiece would be personalized so that a call coming in for you will be sent to just YOUR earpiece.

Again, this isn’t science fiction! The bluetooth technology for telephone voice command exists right now!

Of course, these technical visions of the future, as incredible as they may be, will come with their own problems as well. The biggest issue in making things interconnected and available on a common network is one that we haven’t even begun to deal with… namely privacy.

Current cellphones have GPS devices on them to track where you are in the event of an emergency. Some companies have capitalized on this by allowing you to see where your friends and family members are at all times. Well what is to prevent a former boyfriend or girlfriend from using that same technology to track where you are at all times? What is to prevent the government from using that technology to track where you are at all times for any reason whatsoever?

The next-gen home networks will have plenty of personal information about you at its disposal, including your bank records, online purchases, favorite movies and songs, and all sorts of contact information about the people you deal with on a regular basis. That’s prime information about you and your life that anyone, including telemarketers and the government, would KILL to get!

Needless to say, if we don’t firmly deal with the issue of privacy now, we certainly won’t be able to when the REAL next-gen technology is here.

The fact the matter is that there is a definitive difference between REAL next-gen technology and hype pretending to be next-gen. REAL next-gen moves us ahead through a particular vision. Hype pretending to be next-gen is just about selling a product. We need to stop looking at the hype and start looking at what’s really coming up.

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David Matthews 2 is a freelance writer living in the greater Atlanta area. He is a longtime computer user and has been involved with computers since the 1980’s.

This article can be distributed freely provided that it is unaltered and all proper credit is given to the author.

2007 – Get Brutal Productions

New console games: just not worth the hype

The person who penned the old saying "Fool me once, shame on you... fool me twice, shame on me" apparently never heard of Nintendo.

Maybe that's why the old saying has been rewritten by the White House to being "Fool me once shame.... shame on... you.... but a fool cannot be fooled again!" That's certainly the game plan of Nintendo and Sony and Microsoft in selling their overpriced, over-hyped toys. They know that there is a certain breed of fool CAN be fooled again, and it happens every single time these companies crank out their holiday hype. Those fools are commonly referred to as "parents".

You know, when Microsoft came out with the original Xbox and Sony cranked out their PS2, people were talking about how blowing $300 for a game console was maybe too much for people. Riiight... these are the same people who would pay $5000 for a Tickle-Me-Elmo doll on eBay just because they couldn't buy it at the store.

So now Sony and Nintendo are cranking out their new toys for $600, and people are lining up like drug addicts to get them.

Listen folks, take it from me: any parent who thinks that it's important to go broke to get their kid one of these overpriced and obscenely over-hyped game consoles for the holidays needs a smack upside their empty heads!

These ARE pretty good gaming consoles. But the kind of toys that they're promoting are things that are ALREADY on the market in other forms. BluRay DVD? Already out. And what's so special about it anyway? WiFi access? If you have a laptop, then odds are you have WiFi. It's called a wireless network card.

Listen, all you're really doing is feeding the selfish nature of your children when you buy into this hype. I'm sure the graphics and sound are phenomenal, but you shouldn't go broke looking for these things. If your kids don't have a game console at all, look a little further up the isle and grab a PS2 instead of a PS3. You'll save about $300 and your kids will have a larger number of games to pick and choose from. You buy the new console now and you're going to have to wait for the really good stuff to come out!

Trust me, I've been mashing buttons and destroying controllers since the days of PacMan and the original Atari game system. They're great distractions, but they're not worth pulling all-nighters for or risking your lives over.