An Open Letter to MMO Developers

An Open Letter to MMO Developers
– by David Matthews 2

This is an open request to Massive Multimedia Online Role-Playing Game developers and their corporate managers:

Stop trying to kill World of Warcraft!

That may sound a little confusing, so bear with me while I clarify.

I keep hearing the phrase “WOW-Killer” from reviewers and developers as though the purpose of any MMO program is to utterly destroy World of Warcraft (aka “WOW”).  I know it’s more of a competitive mindset and a somewhat lofty goal to be able to knock the biggest name in MMORPG off its pedestal.  But if that is truly your goal, then in all likelihood you will fail at it.

Is it impossible to defeat the Elite Boss of MMOs?  No.  Warcraft can be beat.  But it’s not going to be beat by a company that is fixated on just doing that.

The MMO market is in a bit of a transition right now.  The old subscription-based model worked when the economy was capable of keeping people employed with a steady income.  But those days are over with and the Great Recession really stripped a lot of income away from the very users that would otherwise be paying for a regular subscription.  Today the trend is the hybrid of subscription along with free-to-play and pay-for-features.  Free-to-play gets the users to start playing the game, and to allow normal subscribers to keep playing the game should the economy force them to drop their subscription for a limited time.  And pay-for-features allows MMO developers to figure out which features are really popular with the user-base.

So that’s really what the MMO developers and their corporate managers need to focus on first and foremost: survival.  You’re not going to be able to beat Warcraft if you’re not still standing after they fall.

Another thing that self-professed “WOW-Killer” companies fail to do is they fail to advertise that their MMO even exists. 

I’ve never played World of Warcraft, but I can tell you that their latest expansion is called “Mists of Panderia”.  How do I know this?  Because Blizzard Entertainment spends big money into letting people know about it.  It’s on the TV and in magazines.  You go to your local big-box superstore and you’ll find it displayed in their electronics section.  In fact, you’ll probably find it easier than you would the latest Microsoft operating system or the newest anti-virus security suite.

Yes, Blizzard Entertainment spends the money for Vern Troyer and Mr. T and William Shatner to talk about the joy of being gamers.  T can even brag about his “Mohawk Grenade” and claiming to know something about being a programmer.  It’s funny.  But the question to those other companies that claim to want to beat Warcraft is this: where’s your TV spot?  Oh, and “YouTube” is not an acceptable answer.

You want to beat Warcraft?  There is the venue that you’ll need to play in to do it.  If you’re not willing to pony up the money for that kind of advertising, then don’t even start trying to claim to be able to compete with them, much less beat them.

Then there’s this: how can you “beat” Warcraft if your MMO is just like it?

Take a look at your MMO.  Can you describe it without you making any comparisons to Warcraft?  If the person you’re describing this to responds with “So it’s like Warcraft but…”, then you’ve failed.

“It’s a fantasy world of swords and sorcery where you develop your skills and relationships through team activities.”  Sorry, but that’s Warcraft.

“It’s a fantasy galaxy of lasers and blast-cannons where you advance in rank and create your army through team activities.”  Sorry, but that’s Warcraft in space.

“It’s a fantasy city of capes and cowls, where heroes develop their powers and organize into super-legions with other heroes.”  Sorry, but that’s Warcraft with capes.

Take a look at Star Wars: The Old Republic MMO.  One MMO reviewer came to the realization that the whole player interface was pretty much ripped off from Warcraft.  In fact, he even showed the screens of the two games and showed how SWTOR mirrored Warcraft’s activities.

I’m going to go on a limb and make a prediction here: the MMO that replaces Warcraft on the top of the heap will be something that is so different that people won’t make comparisons to Warcraft.

The last way that you can beat World of Warcraft is this: by not continually competing against it. 

The now-defunct City of Heroes MMO earned a huge support base because the developers didn’t try to compete against Warcraft.  Rather, the developers at Paragon Studios worked to make their MMO to be the best possible in the superhero genre, so when all other superhero MMOs came out, from Champions Online to DC Universe Online to the future Marvel MMOs, those MMOs were compared to City of Heroes instead of Warcraft.  The MMO was bringing in over two million dollars a year in steady income with almost no advertising whatsoever.  That’s all from the steady user-base.  And when NCSoft made the mistake of shutting that game down, the whole MMO world knew about it, and even their competition showed their respect and appreciation for the game. 

And, really, the biggest threat for World of Warcraft is not the competition, but rather it is the corporate hands that feed them.  Paragon Studios and City of Heroes found out about that all-too-well with their own parent company, and, one day, the people behind World of Warcraft will realize it with Blizzard.

Maybe there’s a new MMO that people are flocking to.  Maybe the gold-farming spammers have overwhelmed the servers.  Maybe there’s a team of game griefers that make the experience too troubling for the others.  Maybe the developers make the mistake of not listening to the users and come up with things that nobody wants to pay for.  Maybe Blizzard has another MMO that they want to re-focus their corporate love.  Maybe the Blizzard bean-counters will simply declare the game unsustainable.  Whatever the reason, at some point the Blizzard execs will make the inevitable decision to shut down World of Warcraft, and then whichever MMOs are still around will be able to compete for the title of “King of the MMO Mountain”.

So the name of the game for MMO developers that really want to beat World of Warcraft is this: don’t try to be like Warcraft.  Be your own MMO.  Support and promote it.  Earn the respect and support of your user-base by making it the best in its own genre.  And when Warcraft does itself in, you’ll be in position to be the new measuring stick.

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David Matthews 2 is a freelance writer living in Georgia.  He has been around computers in one form or another since the 1980’s. 

This article may be distributed freely only so long as it is reprinted in its entirety, with all proper credit given to the author.

2012 – Get Brutal Productions

What is Microsoft Doing?

(The following is reprinted from "Brutally Honest" with permission of the author)

What is Microsoft Doing?
– by David Matthews 2

When it comes to Microsoft’s new Windows 8 operating system, I have one simple question…

Why?

That one question encompasses a whole bunch of other questions such as… Why now?  Why shove us into a new operating system that abandons pretty much everything we’ve been taught to adapt to with Windows 7?  Why should we care about upgrading?  What is it about Windows 8 that will make us want to abandon what we’ve been doing with the previous versions of Windows?

Instead of getting answers, we get slick mindless ads for their “Surface” tablets.  We hear about “live tiles” on the Windows cellphones.  We watch a little girl painting stuff that eventually gets printed up and posted on a bedroom wall while she talks to her father via Skype.  We see people dancing and prancing and doing acrobatics and pretending to be cool.

What is not being sold is why current Windows users should upgrade or even be excited about Windows 8.

There are many reasons why the push for Windows 8 at this time is just plain wrong, with timing being the first reason why.

It was only three years since Windows 7 came out, which was supposed to be better than Windows Vista, which was supposed to be better than Windows XP and Windows XP Media Center Edition.  And now that people are getting used to Windows 7, we’re being told that we now have to completely scrap everything we know about Windows and embrace the new “Live Tiles” concept with the big ugly boxes that you’re supposed to scroll on through with a flick of a finger… if the ads are to be believed.  (For the record, I’ve tried it.  It’s not to be believed.)

So people that have gotten used to XP get barely used to Vista, get shoved Windows 7 down their throats, and then three years later are told to scrap all of that for Windows 8.  Why?  Because some slick advertising campaign featuring leaping lunatics says it’s “cool”?

Timing also plays a key role when it comes to the business user… and that’s supposed to be important because Microsoft has always been known as the company that favors businesses with programs like the Microsoft Office suite.  Corporations do not embrace sudden change like Microsoft does, especially when that change affects their own operations.

I’ll give you an example: suppose you’re in a company that uses a specific proprietary program to function.  This program has worked for all the previous operating systems without too much difficulty… until Windows 7 comes along.  Windows 7 has a different kind of authentication security that doesn’t recognize the certificate from previous versions.  This means that your long-running proprietary program that your business relies on as part of its economic survival no longer works for computers that are running on Windows 7.  That company will not upgrade their computers if those computers cannot use that proprietary program.  It will destroy their company.  So now the company’s IT department have to find a way to either craft a new authentication certificate to recognize that proprietary program, or they have to completely redesign their proprietary program specifically for Windows 7 and then thoroughly test this program to make sure that it works.  All of that takes time.  We are talking months; not hours or days.  And now, while the IT people are still trying to get their company’s proprietary programs to work on Windows 7, here comes Windows 8.

There are companies that still use earlier operating systems for that very reason, and they are not going to rush to upgrade to anything that endangers their own operations.  That is a business fact of life that Microsoft needs to accept if they still want the business crowd.

Money is another reason why this is a bad time to shove a new operating system down our collective gullets.  America is still trying to get out of the Great Recession, something that our own government refuses to acknowledge is still going on, and that means that a lot of people don’t have the money to replace all of their computers just so they can use that new operating system.

Upgrade, you say?  That depends on whether or not their computer can handle it.  Here’s a hint: if your computer is still running on Windows XP, then it will not handle Windows 8 without spending a lot of money on hardware upgrades. 

Another established fact of life is that every new operating system requires more and more resources from that computer.  More hard drive space, more RAM, faster CPU speeds, and updated drivers for all of those peripherals, and not all of those things are readily available.  If Intel or NVidia or AVG decide to sunset a certain graphics card, then there will be no new drivers for that card.  In many cases, it would be cheaper to simply buy a new computer than to upgrade the one that you have, and if money is an issue, then neither option is viable.

This is why a lot of people are still using old computers with Windows XP or Vista on them.  Being stuck in the Great Recession means having to make do with what you have, and to hell with Moore’s Law.

Speaking of security, one of the new complaints about Windows 8 is that many of the major gaming companies are finding themselves shut out from all of the techno-pop celebrations.  If you play Worlds of Warcraft or Diablo 3, for instance, the developers of those programs have said that Windows 8 is a “catastrophe”.

Time for a little history lesson.  Remember when Bill Gates ran Microsoft in the 1990’s?  One of the things that he did that set Microsoft apart from Apple was that he pretty much handed out certifications to whoever wanted to develop programs for Windows.  Good programs, bad programs, mindless games, office applications, financial software, publishing aids, it didn’t matter.  It was far easier to develop those programs for Windows that it did for Apple, and that allowed Windows to become the dominant operating system.  You could walk into any computer store and find rows after rows of Windows programs, and then you’d be lucky if you saw only one rack set aside for programs designed for Apple.  Apple set their own bar too high to be competitive.

Now fast-forward to today: if you’re an online gamer and you’re being told by the developers of your favorite MMO that they cannot support your favorite program being used on Windows 8, do you really think that you’re going to be in a rush to upgrade your computer to that new operating system?  I didn’t think so.  Especially if you’re spending money on a regular subscription to that game.  All of the leaping lunatics dancing to techno-pop music will not change that fact.

Bear in mind that I understand where Microsoft is going with Windows 8.  I do.  Let’s get brutally honest here… Microsoft is trying to develop a sense of portability, just like Apple.  They want to be able to have your PC, tablet, cellphone, and Xbox game system all connected, so you can do common functions like check your email or watch a movie or play a game anywhere from any device.  So you can take a picture with your cellphone and send it to your other applications, or order a movie through Netflix on Xbox and then watch it on your tablet or cellphone.  That’s what the whole business with “Cloud” was about a few years ago; they’re just taking those things to the next step.

But just because I understand where they are going, that doesn’t mean that I agree with the method.  Windows 8 essentially turns your computer and tablet PC into glorified cellphones.  This is especially the case with the new cellphone-like applications that Windows 8 users will be able to acquire.

One may even argue that Windows 8 could be used to eliminate the personal computer altogether, since the operating system is designed to be used primarily by the touch-screen interfaces seen in tablet PCs and cellphones, instead of the traditional hands-off monitors and mouse-cursor peripherals of the desktop PCs.  One only has to look at the computer stores pushing laptops instead of desktop computers to see where the trend is heading.  I would hope that this is not the case, though, as there is still a use for the personal computer for the end-user.

The executives at Microsoft need to understand that they did not become the 800-pound gorilla that they are now by trying to be like Apple.  They became the major corporation that they are now because they reached out and encouraged development.  They didn’t shove things down our throats and told us to simply accept it. 

In other words, they out-did Apple by not behaving like Apple.

Flying and Tech

Flying and Tech
- by David Matthews 2

Over the past ten years, there have been two things that have been on the steady increase… airport security and personal technology.

Airport security has had to go on the increase because of the ever-present fear of terrorism. This has required passengers to be inconvenienced as they take off their shoes, their coats, their belts, and also take special considerations to make sure that their personal technology doesn’t get damaged from those same enhanced security measures.

Quite recently, this author had to take a trip to Oklahoma City to visit with a radio station that I work with. Having been taken to the airport extremely early to avoid hassles with security and the various check-in times, not to mention having my return flight delayed six hours due to weather, I had the opportunity to check out some of the provisions that the airports in Atlanta and Oklahoma City have for personal technology. The two airports that I visited were Hartsfield-Jackson International Airport in Atlanta, and the Will Rogers Airport in Oklahoma City. (Fortunately these were both direct flights, so there were no layovers.)

Security

As far as security goes, despite the media hype about pat-downs and body scanning, both airports I visited were using enhanced device-detection equipment, but not the “see through your clothes” scanners. This still required the removal of your coat and shoes, but it also meant removing my belt, watch, ring, and emptying my pockets of everything, even my wallet, pocket change, and plastic comb.

Most of the equipment I brought with me was in my computer carrying case or in my pocket. This consisted of my laptop computer, cellphone, Bluetooth earpiece, and a thumb drive for my data. Additional equipment, such as my plug-in electric razor and the chargers for my cellphone and earpiece, were checked in with my luggage.

When going through the security line, they provide a series of plastic bins for you to put in all of the items that have to be screen separately. Sensitive equipment like laptops and cellphones are not scanned for obvious reasons, and you are required to take your laptop out of the case. A good suggestion for travelers is to put all of your sensitive equipment (including thumb drives) in the same bin to keep them all together. Make sure this is the very first bin (or bins) scanned. And make sure you keep an eye on it after you go through it yourself to make sure that you recover everything you scanned. Due to the large volume of people that have to go through the system, it is very easy to forget something in the rush, and in both flights I heard announcements of personal belongings left behind.

Unfortunately, while both airports made accommodations for the large volume going INTO the security screening area, they fell painfully short in providing accommodations for passengers LEAVING the same area.

WiFi Access

Both airports offered wireless network access for “convenience”. While this sounds like a good service for people with laptops, when I searched the networks at Will Rogers Airport, it was listed as “unsecured”. This is not good for Internet users, and in fact some recent news stories have suggested that hackers have been taking advantage of airports providing this service to go after your personal laptop information.

Unfortunately any kind of security improvements that would make this service usable could easily be countermanded by the quest to keep the airport “safe”. So it is best to not take them up on this offer.

Kiosk Service

Another service that I saw at both airports was a kiosk for Internet access. This wouldn’t be too bad for a quick access for news or sports scores, but when it comes to personal email, even web-based email services, this would be extremely risky.

First, there is no way to make sure that your personal information wouldn’t be collected, and one should presume that with a public service like this, there would be NO privacy whatsoever.

Second, these kiosks aren’t free. They do want you to pay for the service, which means putting in your credit or debit card in there, and that is risky as well. Besides, most airports have free TV service that provide basic news, weather, and sports scores, and let’s not forget the mainstay of an airport - the newspaper stand. So there really is no need to use the kiosk for those reasons.

Tech Store

One feature that Hartsfield had at the airport terminals was a specialty store for the tech-friendly traveler. Here one could get battery chargers, replacement earphones, spare portable hard drives, and pretty much anything else that you would need for your cellphone, laptop, PDA, Blackberry, or iPhone that you may have forgotten about or got lost in your travels.

This is actually one of the better ideas for airports to include along with the array of fast-food franchises, book-and-memento stores, and the terminal bar to get people drunk before their flights. With more and more tech-friendly travelers bringing their equipment with them on the plane, there exists a great opportunity for merchants if they know how to market it right.

The one thing that I noticed, though, was the high-dollar value on some of the devices for sale. While I could see travelers getting a spare battery or some thumb drives for their laptop, I really don’t see them getting video projectors at an airport.

Tech-Friendly Areas

Finally we get to the biggest part of the airport experience… waiting around. Whether it is because you had to arrive incredibly early to avoid the traffic, or if you were forced to wait while your flight was on hold due to the weather (and I had to endure both), the terminal gate at both airports were FAR from friendly for passengers waiting for their flights.

Sadly, airport gates were never really designed for people who had to wait for any length of time. Every gate at every airport that I’ve been to have all been identical in terms of the same padded bleacher seats, an occasional table, and absolutely no place for a traveler to plug in a laptop. That’s good if your wait time before boarding was maybe ten or fifteen minutes. NOT if you’re held over for two hours.

That means if you want to set your laptop down and work on that project you need to finish, you have to go to one of the food courts or airport lounges so you can use their tables. Either that or try to find some way to get comfortable with the laptop on your lap… which, despite its name, is not always easy to do. Even then you’re at the mercy of your laptop’s battery.

Fortunately, Atlanta’s Hartsfield Airport has tech-friendly stations at their food court area in the middle of their terminals. These are bar-style eating areas with power strips running down the middle of the counter; perfect places for you to charge up your cellphone or to use your laptop without running down the battery.

Hopefully other airports can follow Hartsfield’s example in this regard, especially given the demand being made for travelers to check in earlier and earlier, plus the additional time needed to get through security. They don’t necessarily have to revamp their terminals, but to have someplace where people could sit down, plug in their electronics, and work while they wait to board their flights would certainly make the experience tolerable.

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David Matthews 2 is a freelance writer living in the greater Atlanta area. He is a longtime computer user and has been involved with computers since the 1980’s. This article can be distributed freely provided that it is unaltered and all proper credit is given to the author.

2010 – Get Brutal Productions

McAFail

9am ET: McAfee sends an update to their security suite.

Not long afterward, users of Windows XP get a message saying McAfee found a critical virus and needs to reboot to remove it.


And BOOM there goes your computer!

Well, thankfully not mine.

McAfee officials were red-faced to explain how they overlooked the fact that their latest virus update would declare a crucial element of the Windows XP operating system a virus, and that removing that crucial element would force XP users into a continual reboot-and-crash scenario. Even after tens of thousands of irate McAfee customers sounded off, McAfee officials claimed that evening that they had "no idea" of the impact of their "modest mistake".

The digital fail only affected computers that used the Microsoft Windows XP SP3 operating system. The same operating system that Microsoft has been trying to force into oblivion for several years. But that still doesn't change the fact that THOUSANDS of computer users who pay for their security service were without their computers, and some of those users could not afford to be without those computers. We're talking government agencies that suddenly had to back to the 1970's, or else shut down their computer-aided services.

Even their own website blog didn't even TRY to sound apologetic for what happened, acting instead as though it was a minor inconvenience to a vast minority of computer users.

This is a huge mistake for McAfee, and not just in terms of public relations. Police departments, jails, colleges, even hospitals were affected by this gross shutdown. The deputy chief of information in the District of Columbia has now put McAfee on his blacklist. These people will probably not continue using McAfee in the near future.

It is precisely this kind of corporate indifference that Americans have come to despise, no matter the company or how essential their services are. McAfee's money isn't just in immediate software sales, but in long-term SUBSCRIPTION sales. If people cannot feel they can trust McAfee, they WILL find some other service. That is a fact of business that McAfee executives need to realize and immediately address.

The new Windows...

Windows 7: should you upgrade? Should you rush right out and get it? Should you even be buying a computer right now?

I'll talk about that this Saturday on my weekly show "Brutally Honest" on ShockNet Radio.

MMOs are broken? Really?

SyFy's Fidgit writer Tom Chick penned a column back in January talking about five reasons why he believed that the Multiplayer Online games are, in his words, "broken". Of course Tom used World of Warcraft for his visual features... I prefer City of Heroes.

But as a writer myself and the manager of my own MMO blog, here is my take on this whole subject...

(5) Subscription Fees.

How can this be a sign the MMO world is "broken"? Seriously. This is the fuel that feeds the fire that is MMOPRG. The companies that invest in these programs, that house the servers, that make the changes that people want and need and appreciate, they don't do these things out of the goodness of their hearts. They're in it to get paid.

(4) Aggro

This is a problem? Okay, so we have different classes and different categories for characters and you have to come up with a way to differentiate them to a computer.

You know what one of the most prolific discussions are in the CoH message boards? What kind of category Batman would fall under. He's a scrapper, okay, but he does have some stealth abilities, which is a stalker trait (villain category). He's a fighter and a martial artist, but are his reflexes "ninja" reflexes or are they "willpower" reflexes?

Don't want aggro? Simple: get rid of the classifications, archetypes, roles, whatever it is that differentiates types of characters. Just create characters and then mix-and-match types of powers. I understand that DC Universe Online will be doing just that.

(3) Button Lock

Yes I hate waiting around for a power to "recycle" too! Punch - wait 5 - punch - wait 5-punch... it gets annoying at first. Then you develop more powers and then you create combinations. Punch-jab-kick-jab-roundhouse-punch-jab-roundhouse-knockout-punch. Once you get used to it things just move.

You want a solution? I have one. Instead of "locking" a power until it fully charges, how about being able to use it depending on how long you recycle it? So the first punch is at 100%. If you wait another 5 seconds it will be back at 100%. If you punch immediately afterward it's at 20% power. If you wait 2 seconds it's at 40%. If you wait 3 it's at 60%. At 4 it's at 80%. That's what the human body does. Of course that requires another level of programming to make it all work.

(2) Static Worlds

This is an eternal problem for City of Heroes players too. Take, for instance, the Rikti invasions. Wave after wave of alien ships bomb the city, blow up streets, and yet the monuments are undamaged. The buildings that were standing before are still standing afterward. The cars are still running and the people are still walking. There are no rescue operations after the invasions to free trapped citizens in burning buildings or from cars damaged from the bombs. Giant monsters can go rumbling about and then five minutes later there is no sign that they ever were there. Now that is one GREAT city maintenance job!

There IS a solution for this, but it would require additional programming.

(1) You can't play with the people you want to play with.

I'll one-up this. See the girl on the above image? That's a player-created character. The male character on the left of her is a non-player character (hence the yellow ring at his feet). Rather than having him just stand there giving out missions, why can't she team-up with him? He's got the experience.

When it comes to other players, City of Heroes has one-upped the original author's complaint with their super-sidekicking feature, which elevates or hinders all team members to the level needed for the mission. But how about bringing in those legendary heroes or villains to work WITH you?

On the plus side, DC Universe Online is supposed to allow you to work side-by-side with their legendary characters. I hope this will really be the case whenever they go live with it.

Now I DO have an issue that the author didn't mention...

(0) Dice-Roll

Okay, so my character has immobilized a thug. The thug cannot move. Why is it I cannot hit that thug each and every time from point-blank range if the thug cannot move?

The problem is that games like City of Heroes are still based on the old Dungeons-and-Dragons rules, which meant that you rolled dice and then your attack depended on chance. But the real world is not that random. If you immobilize a person, they cannot move. If you attack them at point-blank range, then you should ALWAYS be able to hit that person.

MMOPRGs have obviously grown from the days of the old Ultima game, and even from the original paper-and-dice incarnations, but clearly there is plenty of work that needs to be done before they can resemble the intricacies of the real world.

A Blast From the Past

How times have changed!

Once upon a time this USED to be the hottest thing on the market. This was before the days of the Macintosh and back when Microsoft was just another version of the DOS operating system.

Ladies and gentlemen, I give you the hottest thing in 1988... the COMMODORE AMIGA.


And under $1000 back then? That WAS cheap!

Where old data goes..

Mac at 25: Has it really been that long?

Has it really been twenty-five years ago that I was playing with a Mac? That I was writing articles and doing my reports on a Mac? That I thought that grayscale and lined textures were cool? That a little 3 1/2" square device could hold everything?
Seems more like 50. And btw, my new technolust is a Fujitsu Lifebook.

This is why Wii controllers have armbands

Also don't they tell you to keep some distance away from the screen?

MatriXP SP1

I know it's been a while since I posted an article in a while, but I will soon.

In the meantime...
The Matrix Runs on Windows

Surface Demo - CES 2008

Here's the latest on Microsoft Surface, the new tabletop interface.


Microsoft Surface Demo @ CES 2008 - Watch more funny videos here

Go ahead Apple-heads... try to claim they stole this from Jobs!

Microsoft's XP Problem

Microsoft’s XP Problem
– by David Matthews 2

Microsoft has a serious problem on its hands.

How do you get rid of an operating system that nobody wants to abandon?

For many years now, Microsoft users have been working with the Windows XP operating system. Sure it was buggy at first. Pretty much every operating system that has been cranked out by the House That Gates Built has had bugs and a plethora of required security fixes waiting for users the minute that welcome screen appears for the first time.

But it’s been over a year since Microsoft has come out with their brand-new operating system called Windows Vista and the response has been pretty much met with disgust. Not only are people NOT ready for a new operating system, but they are DEMANDING that they be allowed to continue to purchase and install Windows XP. Computer retailers like Dell are still offering computers with XP installed instead of Vista. Worse yet, big companies, which are usually the backbone to computer sales, are categorically REFUSING not only to install Vista, but many of them have also REFUSED to upgrade their browsers to Internet Explorer 7!

Even worse, Microsoft has been forced to push back their end-date of their support for Windows XP to April of 2009, and quite possibly even later than that.

I’m sure the Microsoft geeks and suits are pulling the remaining hairs out of their balding heads trying to figure out why. After all, weren’t these the same geeks and nerds that were complaining about XP being buggy? Sure they were! Wouldn’t they relish the new security features that are incorporated into Vista? Maybe.

But there’s more to this than just hesitation about a new system. Microsoft has really handled the Vista rollout in a way that has done the product and themselves a huge disservice.

Let’s take it by the numbers…

Bad Minimums – When Microsoft cranked out the specs for computer retailers and manufacturers to determine if their product is “Ready for Vista”, they set the bar TOO low. Sure many computers COULD run Vista. It would be slower than molasses and you wouldn’t be able to add any other programs that would use up memory on top of the basic operation of the program, but it COULD run on Vista.

As a result, there were plenty of computer systems where even the salespeople were telling you NOT to buy because it barely operated with Vista on it as opposed to XP.

Basic rule, boys and girls… EVERY new operating system demands more and more memory, more and more hard drive space, more and more processor power, and more and more of pretty much everything else a computer would use. Microsoft or Apple, it doesn’t matter. If you want a bare-bones operating system, switch to Linux. Otherwise, consider every new OS a bloated monster.

Microsoft’s “minimum” requirements were simply TOO LOW. They needed to shoot for OPTIMAL requirements, not MINIMAL.

FORCED to go Cold Turkey – This was actually a problem going back to Internet Explorer 7, which they declared to be a REQUIRED CRITICAL upgrade. Their intention was to FORCE people to upgrade, whether they wanted to or not.

The same principle was used with the roll-out of Vista. They told the retailers that whatever leftover computer was in stock HAD to be upgraded to Vista, whether it would run or not, and then they were planning on shutting off support for XP only six months after the roll-out before the social pressure forced them to change that.

This has been an EXTREMELY BAD idea, and it is probably one of the chief reasons for resistance to getting people to upgrade both to Vista and to IE7. People don’t like being FORCED to upgrade unless it involves something like a security patch or updated drivers. Telling people that they need a whole new Internet browser or a whole new operating system and calling that a REQUIRED upgrade is simply demanding too much.

Bear in mind that some companies are STILL using computers that are running on the Windows NT, Windows 2000 and Windows 98 operating systems, and even a few are using Windows ME! They’re not changing because they’re afraid of change, they’re staying with a particular operating system because that what they are using right now WORKS for them. Maybe they have specialty programs that they can’t use with an upgraded operating system. Maybe it’s just not feasible for them to change computers and upgrade to the latest-greatest toys. This is where Microsoft SHOULD be encouraging people to upgrade, and instead they are simply being told “do this because WE SAID SO.”

Bad Legacy – One of THE most annoying things about game systems is their lack of compatibility with previous systems. You spend money on a game system like an Xbox or Playstation 2 and they produce a whole plethora of games designed for it, and then they come up with Xbox360 or Playstation 3, and you discover that NONE of the games you had spent all of that money on work on the new game systems! That’s why sales of Playstation 2 actually beat out all of the “new” game systems back in 2006.

Well the same premise applies to upgrades in operating systems. The key requirement for businesses to upgrade is to make sure that the new item works with their current applications. You want to make sure that your call center software or your modem or your database or your printer works with the new operating system or platform. That’s why businesses continue to use outdated operating systems, because it would cost them a lot more to upgrade than just changing the programs or even changing the computer. You’re messing with the things that make their businesses functional!

Sure some operating systems were really just glorified bug fixes. For instance, Windows 98 and Windows ME were both glorified bug fixes for Windows 95, and Windows 2000 was a glorified bug fix for Windows NT. But with Windows XP you weren’t just fixing bugs, you were abandoning the MS DOS framework and embracing the NT framework. You were also changing file compression standards to the new FAT32 system. And Vista changed things even more. We’re talking not just some extra features and some new Graphical User Interface goodies. The whole operation of the program changed with Vista.

And this is where Microsoft has fallen flat, both in XP AND in Vista. They really don’t provide adequate support for backward compatibility and instead DEMAND that any applications that use their new operating system have brand new drivers for those applications. So if you have a 5-year old monitor that was made obsolete by the manufacturer, it won’t work on Vista because you lack the required drivers for it and Vista refuses to recognize the ones for XP.

Sure, Windows XP set up a “shell compatibility” system. It would mimic an earlier operating system for certain programs, but it would be just that… a mimic. It would be a shell, so it wouldn’t really integrate into other systems. So if you have a custom database program that needs to work with your email service, it really wouldn’t function in this “shell” environment. And you couldn’t guarantee that it would work in every situation either. I have tried the shell environment on some of my older programs and they really didn’t work the same.

One of the larger groups that complained about this incompatibility were the massive multiplayer online gaming community. Game-players for popular MMORPGs like Worlds of Warcraft and City of Heroes that got themselves new computers or upgraded their operating systems suddenly found their paid-subscription services no longer working because they lacked the needed drivers for Vista. Not exactly the kind of news you want to hear when you’re rolling out a new operating system and you want everyone to sign up on it.

This is something that Microsoft really needs to work on in addition to getting the bugs fixed with their new systems.

And finally…

New Corporate Security Rules – Corporate accountability! This is probably the biggest stickler to getting companies upgraded to Vista, and also one that Microsoft probably never imagined they would get caught up in.

There are plenty of reasons why corporate accountability is such a big issue.

You can start with the Sarbanes-Oxley Act, the all-encompassing federal law that REQUIRES that corporations sacrifice whole forests so they can document everything that they do, including their software testing. Companies now have to hire auditors to make sure that everything is in compliance, and auditors expect a full accounting of every program on the workstations, who has access to the company’s servers, and how they access it, and why they need to.

Add to that the push from software companies like Adobe for copyright and licensing accountability. The bean counters need to make sure that every computer uses a program has a license for it and can trace the purchase of that license.

And then throw on top of that the rise of identity theft and security breaches either through hackers or stolen equipment, or even through malicious software that gets downloaded. You know that “really cute program” you found on the Internet? You know, the one you got from a friend, that you forwarded over to another friend? It’s not that “cute” when it ends up putting a hole in your company’s server firewall and sending the server’s IP address and your username and password to a hacker in Hong Kong.

Put all of those things together and you have a corporate environment that is outright HOSTILE to any kind of change, much less one that Microsoft expects should be done immediately.

Microsoft’s biggest problem is they have an unrealistic expectation of change for their customer base, be it corporate or the personal user. Most people are not quick to make changes to their system, and not everyone is eager in getting the “latest-greatest” as they used to. Changing an operating system or changing a web browser is not the same as installing a security patch, and it should not be treated as such.

Getting people off an operating system is not something that can be done in a matter of a few months or even a year. We’re talking a process that takes YEARS to test, diagnose, test, fix, and test again. As much as the corporate executives would love to speed up that process, it’s not as feasible as it used to be.

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David Matthews 2 is a freelance writer living in the greater Atlanta area. He is a longtime computer user and has been involved with computers since the 1980’s.

This article can be distributed freely provided that it is unaltered and all proper credit is given to the author.

2008 – Get Brutal Productions

HDTV: What a SCAM!

I’ve been having to price digital TVs of late… my old one is over a decade old and beginning to show its age.

Don’t get me wrong, it’s a nice 38” old-fashioned TV. Weighed a TON. It’s a bitch to carry, and I had to help carry it up a hill and up a flight of stairs to move it to my apartment. It was on discount, and we didn’t know why until I tried to plug in some external speakers and found out that one of the jacks were dead. But other than that, it was a great system. Picture-in-picture option (when the remote buttons worked), multiple input options, S-video and digital audio where available (back then those were brand new options), surround sound audio (when available of course). It’s a nice TV and it would STILL be a nice TV if not for the fact that the on-screen displays are screwed up and the remote that is heavily tied into the TV functions has lost some of the essential buttons.

And now the color is starting to go away on it. When you turn it on, everything has a red tint to it that sometimes stays there for several hours, no matter what you do to try to fix it. Then when the TV corrects itself, everything comes out greenish-blue because you’re used to seeing the red hue.

Yup, it’s time to get a new TV set.

And now I’m running into a REAL case of sticker shock!

I start pricing TV sets, and I’m finding that pretty much every store I go to wants me to spend at least $1000 or more on a TV set that is SMALLER than the one I have right now!

Bear in mind that my 38” TV set when I got it in 1995 cost about $550 and it was at the time considered state-of-the-art! Today you’re lucky if you can find a 30” HDTV system for slightly more than that! And you have to dig for those, because the stores don’t want you to find those TV sets. They want you to see the ones that cost you $2000 or more!

Oh, you want something affordable? Well we have some 19” HDTV sets for $600 for you. How about it? We’ll even arrange financing!

And all I can think of is…

WHAT A FRIGGING SCAM!

Why is it a scam, you ask? Well try this…

You can get a PlusTV video converter for about $90 at your local computer store that can turn a computer monitor into a TV set. No computer needed, just the monitor and some speakers. So you go to Best Buy or Wal-Mart or Fry’s or whatever your local store is that sells computer monitors, and you buy a 19” widescreen monitor for $200 along with the video converter and a pair of $20 speakers.

Total price: $310

I just cut the price of a 19” TV IN HALF!

Better yet, the computer stores are DYING to get rid of widescreen computer monitors, so you can get a LARGER widescreen monitor and even at $400, I just saved you half the cost of the HDTV!

So why do these stores think that we should pay that much for a little itty-bitty TV set? It’s really not worth it.

Look, if I’m going to get a TV set, I’m not going to get one that is the same size as my computer monitors. And I don’t have $3000 at my disposal. If I did, I would spend it on something more meaningful than a 50” TV. If I won the lottery or got my best-selling book published and I was looking at building my dream home with the theatre room, THEN I’d consider getting those 72” screens.

But for now I guess I’ll just have to keep on looking and hoping for some economic SANITY to hit the TV market.

Whither Netscape

Hang your heads low, boys, hang your heads low.

Netscape will soon be no more.

Netscape was THE original Internet browser! Back in the days when the Internet was still seen as just a “geek’s toy”, Netscape was THE browser! Yes, Microsoft still had Internet Explorer, but guess what? IT SUCKED! It SUCKED along with pretty much every other web browser that other people were cranking out, including the big online services such as America Online.

The folks at the Mozilla Foundation came through with Netscape and they put it out on the Internet and they told everyone “Hey, come on over and download this FOR FREE! No strings attached!”

Web designers began using Netscape as the standard for their websites. (And, yes, that included the original Brutally Honest website when it got started in 1996.) Mozilla even released the source code for its browser back in 1998, which was seen as a MAJOR step for designers to develop add-ons and find ways to improve the program.

Netscape helped early Internet Service Providers like Mindspring (now Earthlink) compete with the online giants AOL, Prodigy, and CompuServe (two of which no longer exist) not only by providing a web browser, but also later email and newsgroup applications which rivaled Eudora. They gave people more and more reasons to just get a simply ISP instead of the supposed “content-rich” Online Service Providers like AOL.

Here’s the funny thing: when Microsoft realized that their Internet Explorer SUCKED compared to Netscape, guess whom they turned to? Yup! They brought in the Mozilla Foundation to fix Internet Explorer!

Sadly, Netscape’s demise was probably sealed back in 1999 when America Online bought it out from Mozilla.

AOL COULD have incorporated Netscape into their system. They COULD have used it to enhance their email and web browsing capabilities instead of using elements from IE. But, no, that would have required THINKING. AOL executives weren’t really THINKING back then. They were too busy going on BUYING SPREES! They bought out Netscape for the same reason that they bought out ICQ… BECAUSE THEY COULD! They didn’t DO anything with it. They just bought it.

Well Mozilla washed their hands clean of Netscape and then came up with an even BETTER web browser called Firefox! And of course because this was a completely open source project, it wasn’t long before elements of Firefox showed up in Internet Explorer 7 and AOL’s “revised” Netscape.

So now it’s officially the end of the road for Netscape. America Online will stop all updates and upgrades after February 1^st of 2008, almost nine years after they bought their precious “toy”. After that, users will be on their own. Well, as I understand it, if they’ve been using Netscape as their primary browser, they’ve been on their own for a while now.

Oh, by the way, you should check out this blog entry from one of the Mozilla people about his experience with the AOL-owned Netscape.

If there’s anyone who still uses Netscape (and yes, I have a copy of it too), I SERIOUSLY recommend that you just switch to Firefox. This is going to infuriate the folks at Microsoft, but the Firefox really IS the new standard!

Feel free to lament about Netscape's demise in the comments section.

Dude, you bought an iDud!

This is what happens when you're obsessed with getting the "latest-greatest" toy... you end up with a $4000 phone bill!

This is for real. Check it out!



Wow, and I thought I went through the worst fifteen years ago when my sister ran up a $400-per-month phone bill signing on with Prodigy through long distance lines.

Oh, and dude, you're on Abum, not YouTube... because I can't find it on YouTube! Here's a hint... it's not good to name-drop on vids that end up on other websites.

(12/30 Update: I had to do a little more digging, but I finally found the YouTube video, so I replaced it, because the embedded Abum player continually started their video automatically, which really SUCKS!)

Speaking of which...

Hey, speaking of that unnamed store in my previous post..

As has been typical for this store, once the salesman leaves you to go check on other people, you pretty much won't see him again.

What's up with that? What's up with that whole idea that the salesman will disappear after talking with you, especially after he's leaving you to ponder something over?

For instance, you go check out monitors... the salesman immediately comes up and asks if you need any help. At THAT moment, you don't. So he leaves. But then you make up your mind and you NEED his help to get the item, and he isn't there! He's talking to a few dozen other customers, or he's gabbing away with the other salespeople. You have to wait until ANOTHER salesperson shows up and realizes that you're not just browsing.

Hey, like I said in the previous post, a person with a shopping cart in that kind of store is NOT there for browsing. They have it in their head that they are going to BUY something, and usually not the kind of stuff that they can just hold in their hands. You don't need to dog that person RIGHT as they're showing up in your department, but understand that you have a REALLY good chance that you're going to make a sale off this person. So don't blow it!

Oh, btw, for those stores who pride themselves in saying that their salespeople don't work on commission... just because they're not getting a commission for the sale doesn't mean that they're not putting in the heavy sale for things like your overpriced insurance program, and that can be a turn-off as well. Offer it, but once they say "no", respect it. I don't know why that is so hard for salespeople to understand; especially if, as you claim, they have nothing to gain either way.

Getting talked OUT of a sale

Okay, this is an impromptu rant that really needs to be made.

Came across what I though was a really good computer deal for under $200. I won't say which store, but I will say it was the same franchise that I had the online sale problems with from my earlier article. I needed to get a replacement second computer because my current one is literally dying, and money, unfortunately, was once again a problem.

So after a little hashing over between last night and this afternoon, I came to the decision to go buy that computer.

I show up there WITH a shopping cart and ask the first salesman who dogs me to tell me about that computer other than what I can read on the little information tag.

"You really don't want to get that one."

Excuse me? Here I am with a shopping cart IN HAND ready to make a sale RIGHT THERE, and this guy is actually talking me OUT of a sale!

He tells me that this computer is running Windows Vista Basic. Yes I know this.

He tells me that it only has 512MB RAM. Yes I also know this.

He tells me that the system will run VERY slowly because of the RAM.

You're not dealing with a noobie, gramps. I've been playing this game before you even knew what a computer looked like!

I tell him EXACTLY what I would be using this for. I tell him that I'm replacing a 6-year old computer that is running on 256MB RAM, a 60GB drive that is FAILING, and a video card that refuses to work on a cold startup. I tell him that I would be using this for playing music and some modest web surfing. I even point out that I ALREADY have another computer that I do the bulk of my work with.

But no, he still wants me to look at some of the other computers with more RAM. Oh, hey look at this one... 1GB of RAM, only $400! And here's another one for $599!

Okay gramps, I'll humor you this one time... I'll look around. And then I'll return to the other computer and either you will make the sale for me or someone else will do it and HE will get his name for making the sale.

As has been typical for this store, once the salesman leaves you to go check on other people, you pretty much won't see him again.

Now mind you, as I'm trying to get talked out of this sale, ANOTHER person comes up, sees the same computer as I'm looking at, and he is ALSO getting talked out of the sale! Now this guy starts spouting off how much of a deal it is because he can tell you how much it costs to actually MAKE a computer by buying all of the components (which you can also do right there in the store). But he's also hearing the same spiel from a different salesman. "No, you don't want this, you want the more expensive computers over on the other sales island."

So needless to say, after another twenty minutes of pacing around the little sales island and looking at all of the computer and then coming back to that computer, another salesman figures out that I'm looking for some help. I tell him that I want to buy THAT computer...

"Um... I really don't think you want to get that computer.... it'll run a little slow."

Here we go again!

I give him an even SHORTER version of the story. I'm using this to replace a backup computer that is running on 256mb RAM, a 60gb drive that is FAILING, a video card that is FAILING, and it would be used for music and some modest web surfing. I tell him that I am hampered by two things, necessity and money. I've SEEN the other computer offers, and they are all outside of the affordable price range. Now can you PLEASE get me that computer?

He goes to the back, five minutes later he returns (after talking to another customer), and tells me that he just can't seem to find that computer anywhere on the shelves. Maybe there's another computer they can get for me?

Nope, there isn't. Goodbye.

And I walked. Actually I was TOO kind in that I returned the shopping cart. I should have just left it right there at the other end of the building to remind them that they LOST a sale!

They didn't even offer to box up the computer on display! If they were so desperate to sell out that series (which was their last excuse) then they should have at least offered to do that.

This store made SEVERAL mistakes that cost them a sale.

First: a person who walks into that store with a shopping cart is NOT someone who is causally browsing! That person is looking to BUY. That means that you have a REALLY good chance of making a sale right there. So the very last thing that you want to do is to talk someone OUT of making that sale!

Second: if that person is looking to make a purchase and you think that there is a problem with the product in question, then you don't try to talk that person into trying to buy a more expensive computer. The consumer sees this as bait-and-switch! If they know that you have some complaints about the product and they still want to make the sale then you MAKE THE SALE!

Third: if the product is REALLY sold out - and it's not just a convenient lie to get people to not buy the product for fear that you may have to restock it later when it is returned - then you sell the demo model at a discount! Or you offer to add something to it! If the problem really is with available RAM, then you offer to increase the RAM. That's not bait-and-switch - that's actually showing that you CARE enough to want them to enjoy the purchase.

Now the hard part... figuring out what I'll do to replace the computer that is dying. I'll probably have to go to some discount computer shop and see if they have any refurbished XP systems for that same price range. At least the people there care enough to want a sale made.

Apple's dirty little iPhone/iHype secret

MSNBC's Red Tape Chronicles came up with something rather disturbing for all of you who got suckered into the whole iPhone iHype.

It seems there's an additional cost for the BATTERY.

Anyone remember the iPod's dirty little secret about its battery? You know which one... where you have a finite number of times you can charge it up and then that's it, it's dead. And you can't swap batteries without breaking the seal. The whole thing was designed so that iPod addicts would have to buy more iPod devices once their batteries die.

Well guess what? The iPhone is just as bad!

"The iPhone battery will only survive about 300-400 recharges, the company says. Because the unit is sealed, consumers can't swap out dead batteries. Instead, dead phones must be sent to Apple, where battery replacement will take three business days and cost $79 plus a $6.95 shipping charge. Those who can't live without their cell phones for those three days can rent a spare iPhone for $29.

This pricey, and apparently inevitable, aftercharge never made it into any of the voluminous news stories written and filmed about the iPhone prior to its launch on June 29. Why not?

According to the Foundation for Taxpayer and Consumer Rights, Apple's Web site made no mention of the battery fee on the morning of June 29, when thousands of Apple faithful lined up all around the country to buy the phone, which costs $500 or $600, depending on model."

Worse yet, bloggers and MSM hacks who were ga-ga-ing over the iHype actually KNEW about this little "defect" AND SAID NOTHING, or worse yet they glossed over it.

Folks, we're not talking about a $30 music player here. We're talking about a SERIOUS $500-600 investment for the iHype ALONE. You can buy a low-level computer for that price. You can buy a Playstation 3 or an Xbox 360 for that price! And that's not covering the full service package and setup costs and everything else.

And all for an overhyped product that will spoil like the milk in your refrigerator.

If anything I'm disappointed with the bloggers for drinking the Apple Kool-Aid over the iHype. I can understand the MSM players for being essentially iHype whores, but the bloggers who joined in with it really need to rethink their game.

Why idiots and tech should never mix

They probably have emails that end with "@aol.com" too.